Golf News for Thursday, February 27, 2014 | Sponsorship

Trick-shot artist Jeremy Dale resigns with John Letters club brand

World-renowned trick-shot artist Jeremy Dale has reaffirmed his loyalty to the John Letters brand by agreeing to use the full range of clubs throughout 2014.

This is the third year Dale has played Scotland's number one golf equipment brand, who are delighted to have the 49-year-old as an ambassador.

Simon Corp, PGA professional and brand manager, for John Letters, said: "Jeremy is very skilled at what he does and at John Letters we are always looking to make the game more fun and enjoyable to watch and play.

"One of our challenges is to help grow the game and we feel trick-shot shows can achieve this. It's not about the traditional game all the time; we have to evolve and make the game more interesting. I would love to see all golfers trying these shots on the practice ground and making this great game more fun."

The ambidextrous Dale, who was runner-up in the inaugural World Golf Trickshot Championships, performs his awesome show left and right-handed using John Letters equipment after he decided to do away with the 'joke' clubs so beloved of trick-shot golfers worldwide.

He explained: "I haven't got adapted clubs now. I haven't for some time. I realised everybody was using the same stuff so I developed material which works with normal clubs. I have left-handed and right-handed Master Model drivers, TR47 irons, and a mixture of Tour Black and Tour grind wedges. I also have a Golden Goose putter in the show for my 200-yard shot. That's all I use - and it's all John Letters.

"My show is less about gimmicks and more about the skills involved using the clubs found in every golfer's bag - and available for every golfer to purchase. The main attraction of my show is that I'm really two golfers in one, with the ability to hit the ball equally well right or left-handed - with the same ball flight and very similar looking swings."

Dale, who is based in the Cotswolds and attached to Heythrop Park GC, added: "I use the Master Model driver and it is the only driver I have ever used that can do everything. I can really shape it - a lot - or bomb it miles. It is good for drop volleys, 'happy Gilmores', high-tee shots and, of course, the normal shots. It can do anything.

"The wedges are lovely too. I often get comments from other left-handed professionals about how nice they look - and they have a perfect bounce angle for pitching too. John Letters clubs have been great for me and I'm only too happy to continue to be an ambassador for such a prestigious brand."

This year sees the affable Dale celebrate 20 years as a trick-shot artist during which time he has performed in almost 40 countries for golf fans, corporate events and even for professional Tour golfers, who, like everybody else, are awestruck by Dale's uncanny ability to display such incredible skill from both sides of the ball. He has performed with some of the biggest names in golf including the late Seve Ballesteros, Gary Player, Colin Montgomerie, Ian Woosnam and Laura Davies.

Indeed, in April he will once again pack up his John Letters clubs and head off for the Masters where he will perform at Gary Player's annual golf day at the nearby private Champions Retreat Golf Club, just down the road from Augusta National.

Dale turned professional in 1989 as a right-hander, but, two years later, took his first left-handed swing and found he was naturally ambidextrous. In 1994 he discovered he could perform trick shots and created his first show in the Netherlands where he was based at the time.

A qualified PGA coach, Dale also often acts as master of ceremonies, auctioneer or after-dinner speaker at the various corporate events at which he performs, and is also an in-demand teacher, hosting both private lessons and popular group golf schools.

John Letters of Scotland has been producing golf clubs since 1918 and Dale is one more name to be added to a list of prestigious golfers to have used the brand, including former Open champions Fred Daly, Paul Lawrie, Lee Trevino and Gary Player, Ryder Cup captains Dai Rees, Bernard Gallacher and Sam Torrance, and the current European Senior Tour order of merit winner Paul Wesselingh.

www.jeremydale.com | www.johnletters.com

Press release written and distributed for John Letters Golf by the Azalea Group

• John Letters began in 1918 with a small works on the north bank of the River Clyde in Glasgow. Originally Letters Logan & Company, by 1923 it had become known as John Letters.
• John Letters' Golden Goose putter dominated the game in Europe during the 1940s and '50s, when it was difficult to find a player of note who did not carry one - and some still use the latest version of the putter today.
• In 2005, with mass production of clubs by other manufacturers and an increase in imports from the Asian market, John Letters could not compete in its existing form and was placed in receivership, only to be purchased and subsequently rejuvenated by golf entrepreneur John Andrew, Class AA, PGA professional.
• In May 2010, John Letters Golf signed Sam Torrance OBE, European Tour legend and Ryder Cup captain, in a multi-year professional contract, 40 years after he signed his first professional contract with John Letters.
• In addition to the top pros, Eartha Kitt, Danny Kaye, Jack Lemmon, Judy Garland and Sean Connery are among the celebrities who have played John Letters clubs - and the biggest of them all, Frank Sinatra, played John Letters clubs for most of his golfing life.
• To learn more about the John Letters Master Model Black Driver, as used by Jeremy Dale, watch this video.
• See Jeremy Dale talking about his trick-shot show here.
• Images of John Letters ambassador Jeremy Dale may be downloaded from http://bit.ly/JL-JD.