Golf News for Wednesday, February 26, 2014 | Business

GolfLogix pioneers targeted golf course e-marketing platform

SCOTTSDALE, Ariz. -- GolfLogix - the world's No. 1 App for Golf with more than 3 million members -announces its new targeted e-mail marketing service specifically designed to help golf courses nationwide boost rounds played and drive revenue.

Through its industry-leading analytics platform, GolfLogix is able to segment its community by annual rounds played, location, gender, golf handicap and a variety of other fields. This information can then be used by facilities seeking to stimulate daily-fee play, attract membership candidates or drive inquiries for stay-and-play packages.

"Because we manage the world's largest community of avid, active players, we're perfectly situated to provide facility managers with a unique, customized and targeted solution," says Pete Charleston, President of GolfLogix. "Our team of experts then creates precise, visually-appealing digital campaigns that have zero waste since they only engage relevant golfers."

Among the first partners to reap the benefits of this new platform are PGA National Resort & Spa, Sea Pines Resort, Myrtle Beach Golf Holiday and the Robert Trent Jones Golf Trail.

"Through our geo-targeted program, we reached millions of qualified GolfLogix members we'd never previously contacted," said Jenna Hottel, Marketing Director at Myrtle Beach Golf Holiday. "There was rapid and abundant registration for our offers, with the newcomers then becoming part of our Myrtle Beach database."

To ensure the greatest possible return on investment, opportunities per market are limited. For more information, please e-mail advertising@golflogix.com.

The pioneer of GPS for the golf industry, GolfLogix is easily downloaded for free from www.GolfLogix.com or app stores such as iTunes and Google Play. It delivers free accurate distances to the center of the green, high-quality imagery of each hole, scorekeeping and in-round, pro-level stat tracking for more than 34,000 courses worldwide. For less than $20, an upgraded annual Champion membership provides golfers with club tracking and distances to any location on the hole such as pin position, hazards and landing zones.

All membership levels include access to the GolfLogix Member Clubhouse, the No. 1 online golf community, where millions of players interact through social forums, offer challenges to fellow golfers and maintain an indexed handicap. Personal web pages for each user also store performance statistics, so every round can be analyzed by fairways hit, greens in regulation, putting, shot trends and more.

Approximately one million avid golfers joined the world's top golf app last season to enjoy exclusive discounts from industry-leading partners, accurate GPS distances for free on 95 percent of courses globally and Tour-quality data direct to a player's smartphone

About GolfLogix

The No. 1 Golf App, GolfLogix boasts more than 3 million members on the world's top-selling smartphones. Dedicated to offering consumers the most advanced GPS solutions with the best features, quality and price, GolfLogix helps improve individual performance.

Founded in May 1999, GolfLogix was the first to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. Based in Scottsdale, AZ, the company has been professionally mapping courses for more than 14 years and owns the largest, most up-to-date golf course database in the world.

In 2009, the rapid advance of smartphone technology led GolfLogix to develop and quickly capture the market with an easy-to-use application providing precise GPS distances. In addition, the software manages scorekeeping and stat tracking, then uploads them to an online clubhouse community where golfers can interact and compete with millions of other players worldwide. Now available on more than 60 different smartphone models, The No. 1 Golf App offers maps for more than 34,000 courses globally.

For more information: www.GolfLogix.com, 877.977.0162.

MEDIA CONTACT:
Scott Leightman
Buffalo Communications
760.846.6587
sleightman@buffalocommunications.com
www.buffalocommunications.com
@buffalocomm