Golf News for Tuesday, February 25, 2014 | Sponsorship

TRUE linkswear announces signing new agreement with Inbee Park

SCOTTSDALE, Ariz. -- TRUE linkswear, the trendsetter in golf's burgeoning hybrid shoe market, has added Inbee Park to its growing roster of professional players wearing the shoes on tour.

"To have someone of the stature of Inbee Park join our roster of brand ambassadors is a testament to the performance and excellence of our shoes," said Jeremy Moore, president of TRUE linkswear. "Inbee has established herself as the most dominant women's golfer in the game, and her passion for and approach to the game parallel ours. We're excited about this new partnership and honored she has chosen to wear TRUE on the LPGA Tour."

The 25-year-old Park, a native of South Korea, is currently ranked No.1 on the Rolex Women's World Rankings and captured 2013 LPGA Player of the Year honors. Last year, she put together one of the most dominating stretches of golf in recent history, reeling off victories in three consecutive majors (the Kraft Nabisco Championship, LPGA Championship and the U.S. Women's Open) and earning six titles overall.

Park plans to initially wear the TRUE isis on the LPGA Tour.

Co-founded by Ryan Moore, a three-time winner on the PGA TOUR, TRUE is the innovator of the barefoot movement in the golf footwear industry. The company has enjoyed sustainable growth year-to-year, placing an emphasis on innovation and the delivery of a superior product that can truly enhance the golfer's experience.

About TRUE linkswear

TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly "Feel the Course," while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform feature a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. Only TRUE offers the thinnest sole in golf (2.5mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA TOUR Superstores, Golf Galaxy and GolfTown in Canada. For more information, visit www.truelinkswear.com.

Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com

Johnathan McGinty, Jackson Spalding
(706) 338-2732
jmcginty@jacksonspalding.com