Golf News for Monday, February 10, 2014 | Business

Johnnie-O signs agreement to provide GolfNow employees with apparel

SANTA MONICA, Calif. -- johnnie-O, a West Coast lifestyle brand rapidly expanding from coast to coast across the United States, brings its "west coast prep" style even deeper into the short grass with the announcement of an agreement to become an apparel provider to employees of GolfNow. With the agreement johnnie-O will provide custom polo and button down shirts to GolfNow staff, and additionally will offer a special discount on future personal retail orders.

"johnnie-O is thrilled to support GolfNow as it parallels not only our brands active lifestyle and passion for the game, but cements and supports our focus on bringing a different perspective to golf apparel," says John O'Donnell, President and founder of johnnie-O.

"Our agreement with johnnie-O will allow GolfNow employees to maintain a professional, stylish look around the office and in the field when meeting with golf course operators," said Jeff Foster, Senior Vice President of GolfNow New Media Group. "GolfNow will look to johnnie-O to help us maintain a consistent branding message visible on our staff apparel as we bring our technology driven platforms to an increasing number of course operators."

About johnnie-O
johnnie-O was founded in 2005 by John O'Donnell and currently owns and operates a concept store in Santa Monica, Calif., an ecommerce site,, and can be found in many green grass pro shops and specialty stores. The brand's slogan, "west coast prep," reflects and defines the inspiration behind the brand - the juxtaposition of traditional New England prep with the laid back nature of Southern California life.

About GolfNow
Using leading-edge technology, GolfNow offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. Founded in 2001, GolfNow has expanded to more than 80 marketes worldwide, providing tee-time access to more than 5,000 courses for nearly two million registered users. GolfNow is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies. For more information, go to and

johnnie-O Communications Contact:
Rachel Romanowsky

GolfNow / Golf Channel Communications Contact:
David Schaefer