GRAND RAPIDS, Mich. -- As they say on the PGA TOUR, you can't put on a first-class event without first-class sponsors. It's no different for the West Michigan Golf Show, set for Feb. 14-16 at DeVos Place in downtown Grand Rapids.
The 26th edition of the Golf Show will feature sponsors that help make the winter golf festival a "must attend" event attracting over 12,000 golf enthusiasts.
Returning as a major sponsor for the fifth consecutive year is Treetops Resort in Gaylord. Benefitting Patriot Golf Day, Treetops sponsors the popular Par-Three Challenge, the focal attraction of the show where patrons will tee it up and compete for closest to the pin prizes provided by Treetops and hope to make an ace on Sunday afternoon and earn $25,000. For 2014, Treetops is excited about expanding its tournament schedule as well as the Women's Golf Festival on Aug. 3-7—a week-long roster of events for all skill levels. Visit www.treetops.com
Pfeiffer Lincoln, the long time and respected Grand Rapids auto dealership, returns as a sponsor for the Seminar Stage where headliners and teachers will be imparting expert swing advice and instruction all weekend. This year, Pfeiffer Lincoln welcomes Lou Guzzi, 2013 PGA National Teacher of the Year, and Bobby Wilson, a four-time National Senior Long Drive Champion. Oh yes, there will be a trio of snazzy Lincoln 2014 models on display: MKZ, MKX and the MKT—all of which have ample trunk room for golf clubs! This summer look for the all-new 2015 MKC, Lincoln's first small luxury crossover. Visit www.pfeifferlincoln.com
Odawa Casino Resort again will be sponsoring the $10,000 Longest Putt Challenge where patrons compete for prizes while also raising funds for charity. Meanwhile over at its booth, Odawa Casino is looking for "The Ultimate Player" with special games and diversions. With new hotel upgrades and golf packages with 21 courses, the Petoskey resort in '14 is also promoting its Soak Up the Sounds Concert Series with such artists as: The Beach Boys, Jonny Lang and .38 Special. Visit www.odawacasino.com
The Golf Association of Michigan (GAM), a loyal exhibitor for the past 26 straight years, also returns as a sponsor representing nearly 60,000 amateur golfers and over 400 courses in the state. The GAM will be offering a "Golf Show Special" for those golfers joining the not-for-profit entity for the first time: a half-price GAM Gold Card Membership for only $20 at the GAM Booth #1100. Get registered and you'll also receive a sleeve of golf balls. In 2014, the GAM is touting its Scramble Championship, expected to be bigger and better with even more local qualifying sites in West Michigan. Visit www.gam.org
Boyne Resorts and the Michigan P.G.A. will provide free golf lessons all weekend at DeVos Place. Golfers with rusty swings will receive pre-season tune-ups from PGA golf professionals. In 2014, Boyne will again be a leader in northern Michigan golf with three Michigan golf resorts and eleven gorgeous courses, award-winning instruction, vacation packages, tournaments, events and so much more. Visit www.boyne.com
At the Michigan PGA booth, all sorts of player development programs—Get Golf Ready, PGA Junior League, Tee it Forward, etc.—will be made available to patrons. Visit www.michiganpgagolf.com
Held continuously since 1989, the West Michigan Golf Show offers hundreds of exhibits and will feature clinics, putting contests, junior golf instruction, swing analyzers and a value-packed golf shopping opportunity. As always, several charities will benefit from their involvement with the show.
Produced by ShowSpan Inc. and held at DeVos Place, the West Michigan Golf Show's hours are 2:00 pm-9:00 pm, Friday; 10:00 am-7:00 pm, Saturday; and 10:00 am-5:00 pm, Sunday. Tickets are $10 for adults, $4 for children ages 6-14, and children 5 and under are free. Tickets will be available at the door as well as online at www.westmichigangolfshow.com
Terry Moore, Sportserv Ltd., 616-490-0433, email@example.com