SCOTTSDALE, Ariz. -- Troon, leader in upscale golf course management, development and marketing is pleased to announce it has appointed Ricky Potts to a new position created as the Digital Communications Manager, based out of the company's corporate headquarters in Scottsdale Ariz. Troon's marketing and communication strategies are constantly evolving to remain effective, fresh and relevant. Adding this new role to specialize in social media and different forms of digital communications enhances the company's efforts to meet the preferences of its current customers while forging ahead to reach new customers in innovative ways.
In this new role, Potts will oversee all digital communication including email marketing, web marketing and all social media channels. Potts is charged with the creation and execution of social media strategies for Troon and Troon-managed facilities to include outreach to new customers and business.
"The way people communicate is evolving and we are evolving the way we communicate," said Ryan Walls, senior vice president, operations, sales & marketing. "This focus, combined with the addition of a proven leader in Ricky Potts creates an invaluable resource for our company and all of our managed facilities. Furthermore, this concentrated effort will aid our ongoing strategies to communicate to new generations of customers. Whether it's through Facebook, Twitter, Google+, Instagram or the like, we are engaging."
Previously a content specialist and social media consultant for Imavex, an internet marketing company based in Noblesville, Ind., Ricky had the chance to work closely with the team at Troon for several years. After leaving Imavex, Ricky transitioned into the role of senior digital account executive at Gannett, Inc. only to realize how much he missed working in golf. Over the years, Ricky has built a digital army of his own followers with a total reach of more than 100,000 people across several networks. Ricky also owns the largest Google+ golf community with more than 10,000 members that continues to grow daily. Originally from Harmony, Ind., Ricky graduated from Purdue University with a Bachelor of Science degree.
"It is a thrill for me to join the team at Troon," Potts said. "Having grown up playing golf, it has always been a dream to work for such a luxurious brand and I am excited to bring my experience and obsession with digital marketing and the game of golf to the table. I like to say that 'I live online' and now I get to spend my days helping the largest golf management company and the best golf facilities in the world understand what it means to do just that."
Headquartered in Scottsdale, Ariz., Troon, is the world's largest golf management company also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues. The company oversees operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 32 states and 27 countries. Additionally, 47 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include Kapalua, Maui, Hawaii; Sewailo Golf Club, Tucson, Ariz.; Manchester Country Club, Bedford, N.H.; The Grove, London, England; and Mazagan Beach & Golf Resort, El Jadida, Morocco. For additional news and information, visit www.TroonGolf.com.