Golf News for Wednesday, January 29, 2014 | Equipment

TaylorMade Golf earns nine gold medals in Golf Digest "Hotlist"

CARLSBAD, Calif. -- TaylorMade Golf Company, renowned for innovations in performance-enhancing golf equipment, announced it was the recipient of nine gold medals in the 2014 Golf Digest "Hotlist" equipment issue.

The most notable of those gold medals was SLDR, which made Hotlist history by becoming the first driver to earn five stars in the categories of: Performance, Innovation, Look/Sound/Feel and Demand.

"The driver results of the 2014 Golf Digest Hotlist test are consistent with what we have seen over the last five months with not only PGA Tour players, but golfers of all skill levels," said Sean Toulon, TaylorMade Executive Vice President. "Because of the low and forward center of gravity placement, golfers are adding loft to their SLDR drivers to achieve massive distance gains. When you can hit your tee shot higher with little spin, the ball is going to carry longer and hit the ground running. I truly believe we are entering another replacement cycle for drivers because those without low and forward CG placement simply won't perform as well."

SLDR was first played on the PGA Tour in July 2013. Since then, it has quickly emerged as the No. 1 driver model on the PGA Tour. Last week at the Humana Challenge, 40 PGA Tour players put the driver in play. Click here to learn more about SLDR.

Also receiving high praise was the company's SpeedBlade irons, which earned the highest marks in the game improvement iron category.

SpeedBlade, which received 19/20 stars, is radically differently than any other iron in terms of look, speed, launch, spin, feel, sound. Visually, SpeedBlade irons are striking, combining a two-tone, satin nickel chrome plating with dark smoke satin ion plating (IP). The key performance feature that separates SpeedBlade from the pack is the Speed Pocket, a handle-bar shaped slot in the sole of the 3-7 irons that enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, higher launch and better feel. Click here to learn more about SpeedBlade.

In total, TaylorMade received 11 medals in the 2014 Golf Digest Hotlist:

SLDR driver
SLDR fairway wood
SLDR Rescue
JetSpeed driver
JetSpeed fairway wood
JetSpeed Rescue
SpeedBlade Irons
Tour Preferred CB Irons
Tour Preferred MC irons (silver)
Tour Preferred wedges (silver)
Daddy Long Legs putter
Spider Blade
Ghost Tour DA-12

For more information on these products, please visit www.taylormadegolf.com

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.

,b>About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over $1.3 billion.

Contact:
TaylorMade Golf
Global Communications

Dave Cordero
Tel: (760) 918.6367
dave.cordero@tmag.com
twitter/@davecordero



 
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