Golf News for Tuesday, January 28, 2014 | Sponsorship

Cleveland Golf / Srixon named official golf ball, wedge and putter of Golf Channel Amateur Tour

ORLANDO, Fla. -- Continuing to expand upon its relationship with Golf Channel, and coming off the recent announcement of being named GolfNow's first Official Loyalty Partner - Cleveland Golf / Srixon has been named the official golf ball, wedge and putter of the Golf Channel Amateur Tour - the largest amateur golf tour in North America.

Specifically, Cleveland Golf will serve as the official wedge and putter of the Am Tour, and Srixon will act as the official golf ball to the membership of more than 7,000 avid amateur golfers. In addition, Cleveland Golf / Srixon will provide Srixon golf balls to members of the Am Tour.

"Our commitment to expanding our partnership with Golf Channel and GolfNow speaks to the synergy between our brands, stemming from our collective passion to growing the game and dedication to helping golfers improve," said Todd Harman, president of Cleveland Golf / Srixon. "Our devotion to helping provide everyone with the opportunity to experience playing at their best and to continue to get better is in perfect alignment with what the Golf Channel Am Tour is all about."

"Golf Channel Am Tour members are highly competitive golfers, who are constantly searching for ways to get better. And Cleveland Golf / Srixon shares in our mission to assist golfers in reaching their goals, no matter their handicap or skill level," said Kenny Booth, senior director of events for Golf Channel. "Whether it is producing first-class golf experiences like the Am Tour or the highest-quality golf content for television, Golf Channel is committed to growing the game and partnering with progressive industry leaders that share in this goal."

The 2014 Golf Channel Am Tour season is already underway, and will culminate in Scottsdale, Ariz. with the National Championships, held at Grayhawk Golf Club and Talking Stick Golf Club September 9-18. Cleveland Golf / Srixon will also arrange to have its PGA TOUR staff players on site during the National Championship competition.

About Cleveland Golf, Srixon and Never Compromise
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and Never Compromise® are brands that enjoy a strong presence on competitive tours worldwide and are under the umbrella of Dunlop Sports based in Kobe, Japan. Their professional staffs includes players such as Graeme McDowell, Keegan Bradley, David Toms, and many others. Cleveland® Golf was founded in 1979 to produce high quality replicas of classic golf clubs from the 1940's and 1950's but soon became regarded as an innovative producer of original equipment in its own right. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. Cleveland® Golf, Srixon®, and Never Compromise® remain steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers at prices that ensure value to consumers." For more information visit us online at www.clevelandgolf.com, www.srixon.com, and www.nevercompromise.com.

ABOUT THE GOLF CHANNEL AM TOUR
As the largest amateur golf tour in North America with more than 7,000 members, the Golf Channel Am Tour is open to the public and provides the most professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across the country. Divided into 55 local chapters throughout North America, the Golf Channel Am Tour in 2013 conducted more than 700 local championships and 31, two-day "Major" Championships throughout the U.S., Canada and Puerto Rico. For more information about the Golf Channel Am Tour and the national championships, visit www.gcamtour.com.

ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf's highest-quality news, instruction and original programming. Golf Channel's digital platforms, led by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf, as well as services that connect the world to golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through GolfChannel.com and Golf Channel's mobile application, Golf Live Extra. Golf Channel programming also is available via SiriusXM's PGA TOUR Radio.

Cleveland Golf / Srixon Communications Contact:
Keith Patterson, PR/Media Relations Manager
keithpatterson@clevelandgolf.com, 714-889-5808

Golf Channel Communications Contact:
David Schaefer, Vice President of Communications
David.Schaefer@golfchannel.com, 407-355-4542