Golf News for Friday, January 24, 2014 | Products

Titleist's new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls

FAIRHAVEN, Mass. -- Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.

Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company's world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped "Titleist."

New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.

Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.

New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.

"When we make an improvement to a Titleist golf ball, it's in direct response to what golfers tell us they need and want," said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. "We're constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers."

More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.

All new models are available in golf shops beginning today, January 22, 2014.

2014 NXT Tour
Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.

Player Benefits
• Exceptional distance
• Consistent flight
• Commanding short game spin and control
• Softer feel on all shots
• Excellent durability

Multi-component technology
• Proprietary softer compression dual core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: $44/dozen; MAP: $33.99/dozen)

2014 NXT Tour S
The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance - outstanding distance, consistent flight and commanding short game control - with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.

NXT Tour S is available in both white and high optic yellow colors.

Player Benefits
• Outstanding distance
• Consistent flight
• Commanding short game spin and control
• Even softer feel on all shots
• Excellent durability

Advanced technology
• Reengineered softer compression, highly resilient core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: $44/dozen; MAP: $33.99/dozen)

2014 Velocity
The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.

Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.

Player Benefits
• More explosive distance on all shots
• Deep downrange peak trajectory and shallower angle of descent for more roll
• More playable feel in the short game
• Tighter, more consistent ball flight

Advanced technology
• Reformulated, proprietary LSX core
• NAZ2 cover formulation
• New spherically tiled 328 tetrahedral dimple design

(MSRP: $35/dozen; MAP: $26.99/dozen)

2014 DT SoLo
The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.

New DT Solo is available in both white and optic yellow colors.

Player Benefits
• Distinctly soft compression feel
• Longer distance with driver and irons
• Responsive short game performance
• Trusted quality and consistency

Advanced technology
• Super soft compression, fast core
• Soft ionomer cover blend
• New spherically tiled 376 tetrahedral dimple design

(MSRP: $28/dozen; MAP: $19.99/dozen)

CONTACT: Eric Soderstrom, Manager of Communications, eric_soderstrom@acushnetgolf.com



 
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