Golf News for Wednesday, January 22, 2014 | Business

GolfNow, Billy Casper Golf extend landmark tee time distribution partnership

ORLANDO, Fla. -- GolfNow, the leading tee-time reservation and golf-course technology platform, will serve as the primary tee-time distribution partner to Billy Casper Golf (BCG), extending its agreement with the largest domestic owner-operator of golf courses, country clubs and resorts.

As part of the multi-year partnership, BCG has full access to GolfNow’s range of digital, transactional and technology services, and will implement GolfNow’s booking-engine technology across desktop, mobile and social channels.

With the ever-expanding network of golfers utilizing GolfNow to book tee times and the increased frequency of golf-course operators turning to BCG to manage their courses, the partnership is poised to become the largest in GolfNow history with a multi-course operator to date.

“Billy Casper Golf believes a strong offense will combat market conditions and weather,” says Peter Hill, Chairman and CEO of BCG. “That’s why our partnership with GolfNow, due to our scale, contains revenue-generation elements golf-course owners can’t get on their own.”

The collaboration with GolfNow began three years ago and seamlessly augments BCG’s powerful digital platform that focuses on golfer engagement through proprietary marketing technology, behavioral targeting, creative programming, fresh content development, social media and dynamic revenue-yield management.

“As the largest owner and operator of golf courses in the U.S., Billy Casper Golf is a natural partner for GolfNow,” says Jeff Foster, Senior Vice President of GolfNow New Media Group. “Groundbreaking on many fronts, we look forward to continuing to help Billy Casper Golf grow its business through GolfNow’s network of millions of avid golfers.”

About GolfNow
Using leading-edge technology, GolfNow offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. Founded in 2001, GolfNow has expanded to more than 80 markets worldwide, providing tee-time access to more than 5,000 courses for nearly two million registered users. GolfNow is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies.

More information: GolfNow.com, GolfChannel.com.

About Billy Casper Golf
Founded more than 20 years ago in cooperation with golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 28 states. Headquartered in Vienna, Virginia with regional offices across America, Billy Casper Golf directs all aspects of course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

Billy Casper Golf divisions are:

• Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf.

• Buffalo Turf & Landscape Company provides golf course maintenance-only programs with a new fee-for-service structure that allows property owners unfettered visibility into actual activities and costs.

• Women on Course is the nation’s premier golf-networking organization, further solidifying Billy Casper Golf’s commitment to grow participation in the golf lifestyle.

More information: www.billycaspergolf.com, 703.761.1444.

Contacts:
David Schaefer
Golf Channel / GolfNow
David.Schaefer@golfchannel.com
407.355.4542

Nick Lashinsky
Billy Casper Golf / Buffalo Communications
nlashinsky@buffalocommunications.com
703.891.3324