Golf News for Tuesday, January 21, 2014 | Equipment

Edel set to showcases products during 2014 PGA Merchandise Show

ORLANDO, Fla. -- Edel, the worldwide leader in iron, wedge and putter customization and fitting technologies, announced the company will exhibit during the annual PGA Merchandise Show in Orlando, Fla. Edel will participate at the Demo Day, tee box 1, and exhibit on the Show floor, booth space 1101. There, attendees will be able to get a first-hand look and feel for the company's all-new E-Series Torque Balanced putters, Custom and Signature Series wedges and improved, fully customized Edel Cavity Back irons.

E-Series Torque Balanced Putters
E-Series Torque Balanced putters assist the golfer with the transition from the backswing to the downswing. Unlike traditional toe-down or face-balanced putters, the unique "toe-up" weighting system of E-Series Torque Balanced putters are designed to reduce face rotation, giving players a far greater opportunity to return the clubface back to square at impact. The 304 Stainless Steel is a more durable finish that results in solid feel and improved player feedback.

Pricing & Availability:
The new E-Series Torque Balanced putters can be purchased directly from Edel for "off-the-rack" retail sale starting immediately. The E-Series Torque Balanced putters have a MAP of $295.

E-Series Fitting System:
Retailers may also choose to optimize the performance of E-Series putters by purchasing an E-Series Fitting System. This allows fitting for head weight, alignment lines, loft, lie, shaft length and grip.

Shaft offset: Double bend, half-shaft backset (toe straight up to resist face rotation)

Head shapes: E-1 Mallet; E-2 Blade with slightly radiused back and E-3 Blade parallel face and back

Head weights with One Variable Weight Port on the Sole:
359g with 6 g weight
365g with 12g weight
374g with 21g weight

Line combinations: 35 combinations

Shafts:
Fitters have a variety of shaft weighting options via Edel's Opti-Vibe™ shaft weighting system. All shafts come uncut so the fitter can cut for proper length. Fitter can fit for aim and speed with availability to deliver within minutes after shaft and grip assembly.

Grips:
Edel Pure Pistol or Edel Round (standard sizes)

Edel Custom and Signature Series Wedges
Edel Custom and Signature Series wedges create more consistent shot making by expanding the sweet spot towards the toe, away from the hosel. The extended groove pattern better frames the golf ball at address. The shorter hosels remove unwanted weight from the heel, allowing the center-of-gravity to move closer to the true center of the clubface. A slightly rounded leading edge allows for the club to sit close to the ground while maintaining the proper bounce, allowing the player to hit a variety of shots. The aggressive heel relief allows the wedges to cut through long grass and all types of sand without twisting. The 304 Stainless Steel is a more durable finish that results in solid feel and improved player feedback.

Edel Custom Wedges

Pricing & Availability:
Edel Custom Wedges are the company's fully customized wedges, built from the ground up at the Edel factory in Austin, Texas. Edel Custom Wedges are now available from certified Edel Master Fitters in the U.S. and Canada, and may also be purchased using Edel's online Wedge Designer at www.edelgolf.com. The new Edel Custom Wedges have a MAP of $179.

Head weight: Hand ground to match shaft to proper swing weight

Lofts (19): 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63 and 64 degrees

Grinds (8): Sweeper, Picker, Niper Narrow, Niper Wide, Pincher, Trapper, Driver and Digger. To learn more about wedge grinds, visit the online Wedge Designer at www.edelgolf.com.

Shafts (11): Edel Custom Wedges can be fitted with 11 various shaft options.

Personalization: Hand stamping name, symbols and color paint fill

Grip: Edel Wedge Scoring by Lamkin

Edel Signature Wedges

Pricing & Availability:
Edel Signature Wedges offer players immediate "off-the-rack" playability on select grinds from the Custom Wedge offering. Edel Signature Wedges can be purchased directly from Edel for "off-the-rack" retail sale starting immediately. The new Edel Signature Wedges have a MAP of $149.

Lofts (6): 50, 52, 54, 56, 58, and 60 degrees

Grinds (3): Trapper, Driver and Digger

Shaft (1): Premium KBS High Rev shaft

Personalization: None

Grip: Edel Wedge Scoring by Lamkin

Edel Cavity Back Irons
Edel Cavity Back irons are fitted to precisely match the angle of attack created by each individual golf swing. The combination of the proper grind, bounce angle, weight, and shaft creates more solid and consistent ball striking. Edel Cavity Back irons allow an unparalleled level of fitting and customization, and are hand built to match every unique attribute of a player's golf swing.

Pricing & Availability:
Edel Cavity Back irons are now available from certified Edel Master Fitters in the U.S. and Canada, and online at www.edelgolf.com. The new Edel Cavity Back irons have a MAP of $179 per club.

Features & Benefits:
• Premium forged from 304 stainless steel for optimal feel
• CNC machined cavity, face and grooves for optimal consistency
• Hand ground to appropriate bounce with desired heel, toe and trail relief
• Variable face thickness progresses through set for optimal feel and forgiveness
• Toe/Heel weighted for increased stability larger sweet spot
• Minimal progressive offset
• Transitional Bounce: 3 iron = 8 degrees; to PW = 15 degrees

Social Media:
Twitter: @EdelGolf introduces torque-balanced putters, tour-proven wedges available in 19 lofts and 8 various grinds and fully customized cavity back irons @PGAGolfShows.

Facebook: @EdelGolf introduces torque-balanced putters, tour-proven wedges available in 19 lofts and 8 various grinds and fully customized cavity back irons @PGAGolfShows.

Edel, the worldwide leader in iron, wedge and putter fitting technologies, offers innovatively designed and custom-fit irons, wedges and putters to golfers of all abilities. Established nearly 17 years ago, premium performance irons, wedges and putters by David Edel have become synonymous with players seeking a precision custom fit. Performance clubs designed and handcrafted by Edel are available at certified clubfitters around the world. Edel products have found their way in the bags of more than 150 players on professional tours worldwide. For more information about Edel Golf, visit the website at www.edelgolf.com.

Media contact: Randy Stuart, The Image Factory, 281.250.8465 or rstuart@theimgfactory.com.



 
Swing Fix