Golf News for Thursday, January 23, 2014 | Business

Buffalo Communications to manage PR program for 'Gary Player: A Game For Life' instructional video series

VIENNA, Va. -- Buffalo Communications (Buffalo) has been selected by producers of Gary Player: A Game For Life to create and manage a public relations program for the new, four-hour instructional video series in which the legendary golfer divulges never-before-seen secrets to better golf.

Available in an attractive, three-disc DVD box set and via digital download, Gary Player: A Game For Life goes beyond standard golf instruction of explaining club positioning at different points of the swing. The only individual to win the Grand Slam on both the PGA and Champions Tours, Player provides previously-untold tips on sand play, efficient practice, short game, course management and fitness for a roadmap to improved play.

Among the entertaining and informative counsel Player shares:

•Proven strategy for turning three shots into two on every hole
•Two simple steps to hitting a perfect and powerful draw
•How toes are keys to the perfect set-up for the ideal swing
•Why high-handicappers should abandon their 3, 4 and 5 irons for accuracy from 170 to 220 yards
•A 30-second pre-bedtime exercise that will improve golfers' games more than club technology
•Easy ways to hit great shots out of fairway bunkers, creating feel and making the most of practice
•Methods to unleash power in the full swing, even among the most inflexible golfers
•How gardening transforms bunker play and reading the morning newspapers also aids scores
•A unique technique to produce Tour-quality spin on approach shots time and again

"A Game for Life unlocks Mr. Player's winning approach in an easy-to-digest manner compared to traditional instruction methods that can be expensive and time-consuming," says Justin Tupper, Executive Producer of A Game For Life. "This is the type of education golfers need, and Buffalo Communications is the ideal partner to help Gary Player help more golfers."

With proven advice to reduce strokes, produce Tour-quality spin on approach shots and remain strong later in life, A Game for Life (MSRP $99) is available for purchase on Four hours of high-definition content is consumed through a traditional DVD, computer or mobile device. Digital portability means the Black Knight's legendary knowledge can be viewed on the driving range, putting green and gym and put to immediate use.

"Until now, Gary Player hasn't gone deep conveying his inner-most secrets to help everyday golfers enjoy the game more," says Rich Katz, Managing Director of Buffalo. "Through consistent media coverage, players of all abilities will learn how A Game For Life cost-effectively delivers cool, engaging and surprisingly simple guidance."

About Gary Player
Gary Player, often referred to as the Black Knight, symbolizes all that world class golf is or was ever intended to be. A champion in every sense of the word, he has won 165 professional tournaments worldwide and through the philanthropic efforts of his foundation generated over $50 million dollars for the education of underprivileged children. Player, a master of the game, and a world leader in golf course design is credited with shaping more than 325 courses worldwide.

When Gary Player won the US Open in 1965 at age 29, he became only the third golfer to win the Grand Slam, following Ben Hogan and Gene Sarazen. Since then, only Jack Nicklaus and Tiger Woods have added their names to this elite group. Player has, to date, won nine major championships on the regular PGA Tour and nine on the Senior or Champions Tour. He is a three time President's Cup Captain and in 2000 received South Africa's Sportsman of the Century Award.

In addition to his 40 years of golf course design, Player currently serves as the Global Ambassador to the World Golf Hall of Fame and holds an Honorary Doctor of Laws degree from St. Andrews University. His legendary career and humanitarian endeavors have been acknowledged by numerous awards, including the 2012 PGA Tour Lifetime Achievement Award, the 2006 PGA Tour Payne Stewart Award, and the 2003 Laureus Lifetime Achievement Award.

Born in Johannesburg, South Africa, Player has circled the globe in pursuit of sporting events, and after journeying over 15 million miles, or 25 million kilometers, he is widely recognized as The World's Most Traveled Athlete™. When not traveling to or from sporting events, Player divides his time between the South African stud farm, where he has bred over 2000 winning thoroughbred race horses, and his residence on Jupiter Island in Hobe Sound, Florida.

For more information, visit or contact Grace Lipscomb-Vine at or telephone 864.477.2720.

About Gary Player: A Game for Life
The three-disc DVD box set of Gary Player: A Game For Life, also available in digital download format, is produced by Revolution Golf. With more than 1.8 million videos served monthly and 60,000 daily, nearly one million members make it the world's largest online golf learning center. Its community of golfers receives fresh video content daily, from top-name instructors to PGA Tour stars. In addition to Gary Player: A Game For Life, Revolution Golf produces full-length High Definition golf instruction DVDs, motion picture-grade digital shorts, long-form HDV teaching series, camera-to-web instant video shorts, and other digital media created specifically for instant Internet and smart phone applications.

More information:

About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Miami, Minneapolis, Phoenix and Raleigh, the global golf-specialty firm has expanded to also represent companies and organizations in sports, travel, hospitality, real estate, fashion and luxury consumables segments. Through its strategy, public relations, branding, marketing-communications, social media and creative services work, clients grow their awareness, popularity and revenues. Buffalo's portfolio includes Adams Golf, ECCO, Fila Golf, Galvin Green, Kaua'i Visitors Bureau, LPGA Tour, Myrtle Beach Golf Holiday, PHIT America, PGA National Resort & Spa, Sea Pines Resort, Team Express and the World Golf Foundation.

More information:, 703.761.1444.

Tom Williams
Buffalo Communications