Golf News for Friday, January 17, 2014 | Products

KENTWOOL set to launch sock lines at 2014 PGA Merchandise Show

GREENVILLE, S.C. -- KENTWOOL - the 170-year-old, family-owned American textile innovator - will launch its new KW series Sport and Pro-Light socks featuring new technical fabrications and fresh aesthetics at the 2014 PGA Merchandise Show, Booth #4683, January 22-24 in Orlando, FL.

Both styles will showcase a sleeker silhouette, faster design details and a 50/50 blend of the brand's superfine merino wool and bamboo for a softer hand and advanced moisture wicking. Sport appeals to fans of the best-selling Tour Profile, while the Pro-Light is constructed from fine-gauge knit for those seeking a thinner in-shoe feel.

"We engineered the world's best golf sock, but we keep evolving our products to stay out in front," says Mark Kent, President and CEO of KENTWOOL. "By listening to our customers and Tour players we keep consistent demand which in turn creates long-term revenue opportunities for our retail partners."

Retailing for $20.95, the Sport and Pro-Light are available in black and natural colors and like all KENTWOOL socks boast superior moisture management, odor resistance, durability and a 100-percent blister-free guarantee.

KENTWOOL socks - including Sport, Pro-Light, The Graduate, Low Profile, Tour Profile, Tour Standard and 19th Hole models - are trusted in competition by scores of Tour stars, including Bubba Watson, Matt Kuchar, Jonathan Byrd, Ryann O'Toole, Peter Jacobsen, Duffy Waldorf, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Shasta Averyhardt, Jenny Suh, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.

For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).

About KENTWOOL
Founded in 1843, KENTWOOL continues to be one of the nation's longest-running, family-owned textile
companies. KENTWOOL is the only company in the western hemisphere — and one of 50 in the world — to receive the Usterized Quality Certification indicating the highest level of quality assurance in yarn production.

An avid golfer, KENTWOOL CEO Mark Kent had the idea to produce the "World's Best Golf Sock" after standing in the 18th fairway of the BMW Nationwide Tour Pro-Am tending to blistered, bleeding feet instead of concentrating on the eagle opportunity guaranteeing him a spot in the final round.

Born from that moment is golf's leading, premium merino wool golf sock. It enables golfers of all abilities to play their best while benefiting from abrasion and fatigue resistance, as well as KENTWOOL's blister-free guarantee. KENTWOOL utilizes its nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool's natural and cool performance fibers for moisture management, sheer comfort and other performance-enhancing benefits.

Based in Greenville, SC, all KENTWOOL products are made in the USA.

For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).

MEDIA CONTACT:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm



 
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