Golf News for Friday, January 17, 2014 | Sponsorship

Hyundai sponsors Humana Challenge and Farmers Insurance Open

FOUNTAIN VALLEY, Calif. -- Following the recent success of the 2014 Hyundai Tournament of Champions, Hyundai is expanding its golf presence by becoming the official vehicle of the Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open. With these additional golf sponsorships, PGA TOUR players will drive Hyundai vehicles in three out of the first four PGA TOUR events in the 2014 calendar year.

"We think golf is an excellent fit for the Hyundai brand and are excited to further our relationship with two of the best tournaments on the PGA TOUR's West Coast Swing," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "These tournaments come shortly after the Hyundai Tournament of Champions and allow us to continue the momentum we established in Maui. They also provide even more exposure for our vehicles among PGA TOUR players and golf fans everywhere."

Hyundai's flagship Equus, Genesis sedan, Azera, Santa Fe and Santa Fe Sport CUVs will be offered to all 156 players in each event, along with tournament staff and executives. At each tournament there will also be numerous displays and hole-in-one opportunities. As an added benefit for the PGA TOUR players, those playing in both tournaments will be able to keep their vehicle for two weeks and use it to drive from the Humana Challenge in La Quinta, Calif. to the Farmers Insurance Open in La Jolla, Calif. since the events are held on consecutive weeks.

At the Humana Challenge, Hyundai owners will be upgraded from General Parking to Preferred Parking when they arrive at the tournament in their Hyundai vehicle. There will also be three chances for players to win a Hyundai by making a hole-in-one. For tournament play (Thursday through Sunday), any professional or amateur who makes a hole-in-one on the 15th hole at the Palmer Private course will win the all-new 2015 Genesis, which was just recently introduced at the North American International Auto Show in Detroit and is the second generation of Hyundai's premium sedan. Two additional hole-in-one opportunities will be available for the Monday Pro-Am on the Nicklaus Private course and the Wednesday Pro-Am at the Palmer Private course for the chance to win a Santa Fe Sport. The Humana Challenge is held from Jan. 13-19 in La Quinta, Calif. and played on Palmer Private at PGA WEST (host course), Nicklaus Private at PGA WEST and La Quinta Country Club. Hyundai's Humana Challenge official vehicle sponsorship runs through the 2015 event.

During the Farmers Insurance Open, any professional who aces the 16th hole on Torrey Pines South during the competition rounds will win a 2015 Genesis. The Farmers Insurance Open takes place from Jan. 23-26 in La Jolla, Calif. and is played at the world-famous Torrey Pines South.

PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations, bringing the TOUR's all-time total of charitable contributions to nearly $2 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Contact:
Chris Hosford
chosford@hmausa.com
714-965-3470