Golf News for Friday, January 17, 2014 | Products

New Balance Golf set to exhibit at 2014 PGA Merchandise Show

AMESBURY, Mass. -- New Balance, a company that has built a strong heritage in providing performance footwear for global athletes across multiple sports, has recently entered the golf footwear market and will exhibit at the 2014 PGA Merchandise Show, Jan. 22-24, at the Orange County Convention Center in Orlando, Fla. New Balance Golf Footwear will utilize the PGA Merchandise Show to debut its golf performance footwear line to the attending golf professionals and golf retailers from around the world. New Balance Golf Footwear will also offer customers who preview the line a free ISTEP® fitting analysis and a complementary pair of semi-custom New Balance insoles that will enhance the fit, comfort and performance of your footwear. Customers can stop by Booth 901 to view the line and receive a fitting analysis.

The New Balance Golf Footwear line is designed with the same performance standards that consumers have become accustom to in its running and walking footwear for more than a century. The brand's innovative design ethos, superior fit and performance technologies have been applied in the golf collection. New Balance Golf footwear is designed for balance, stability and comfort.

"The PGA Merchandise Show is a great venue for us to debut New Balance Golf Footwear," said Tom Elwell, vice president, sales, New Balance Golf Footwear. "We are looking forward to meeting with customers and showing them the product line. Our lightweight footwear is built closer to the ground for excellent feel, feedback and dynamic stability."

Comprised of five unique models for men and women in both cleated and spikeless styles, New Balance Golf Footwear is built to perform with high quality waterproof leathers and lightweight, breathable air-mesh fabrics.

The spikeless models are part of The Minimus™ Collection, which is built on the New Balance Minimus running last, allowing toes to splay apart for increased comfort and freedom of movement. The cleated models feature a lightweight, flexible and supportive TPU outsole for stability and balance during the load-bearing phases of the swing. Cleated models also feature the new Champ® state-of-the-art One-Lok® cleat system. The revolutionary One-Lok® system simplifies the ease of cleat replacement while positioning the foot close to the ground for superior feel, traction and balance. New Balance Golf Footwear will be available in D, 2E and 4E widths for men and in B and D widths for women in select styles. The collection's MSRP ranges from $119.95 to $159.95.

Klonelab, LLC is a leading full service footwear and accessories company with a commitment to innovative design, operational excellence and selective partnering. Klonelab owns and operates IPATH, a lifestyle footwear and apparel brand in the active youth culture space and is also the exclusive licensing partner of open toe footwear and golf shoes for New Balance. www.klonelab.com.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

Media Contact: New Balance Golf, Jackie Beck, jackiebeck00@hotmail.com, 860.304.3643.



 
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