Golf News for Tuesday, January 14, 2014 | Sponsorship

Golf GameBook smartphone app teams up with Volvo in South Africa

HELSINKI, Finland -- Golf GameBook, the free smartphone app featuring a golf community, live scoring, tournament manager and social chat, has successfully teamed up with Volvo in South Africa to provide live scoring during the corporate Volvo World Golf Challenge - World Final 2013, followed by Pro-Am live scoring at the European Tour's prestigious Volvo Golf Champions tournament.

Golf GameBook's co-operation with Volvo commenced at the company's high-profile corporate event for amateur golfers, which saw 74 players from 32 countries, compete in a 36-hole, two-day event staged at Zimbali Country Club, near Durban.

Since its launch in 1988, Volvo's annual global golf competition has engaged with more than one million people and is run in conjunction with, and alongside, the Volvo-sponsored European Tour event at Durban Country Club.

Competitors at this year's Volvo World Golf Challenge - World Final 2013 also experienced Golf GameBook's launch of a new multi-round scoring feature, which gives event organisers the ability to provide live, aggregated scoring over more than 18 holes.

Mikko Rantanen, CEO of GameBook Inc, said: "Our co-operation with Volvo has been hugely successful and rewarding for both companies. Volvo has clearly recognised the power and functionality of Golf GameBook and how it can bring a new, exciting and interactive element to customer engagement.

"Across both events in South Africa, amateurs and European Tour Professionals enjoyed the social dimension of Golf GameBook, posting comments, photos, and sharing their on-course experiences across wider social networks."

After the completion of this year's Volvo World Golf Challenge - World Final 2013, the 18 best-placed finishers went on to play alongside Ryder Cup heroes and other stars of the European Tour, including Thomas Björn, Colin Montgomerie, Padraig Harrington and Darren Clarke, in the Volvo Golf Champions Pro-Am at Durban Country Club.

Per Ericsson, President of Volvo Event Management, said: "Golf GameBook helped make this week a successful one for Volvo in South Africa. Innovation and design is at the heart of our business and to give our golfing guests the opportunity to use a product like GameBook, that adds real value to their experience on the golf course, was important to us."

Golf GameBook is in demand and will also be used this week at the Abu Dhabi HSBC Golf Championship Pro Am, where some of the world's top golfers will have access to the live-scoring app.

Founded by PGA professionals with the goal of making golf more relevant, fun and welcoming, Golf GameBook is the fastest-growing golf community in the world with more than 650,000 app downloads.

GameBook offers a sophisticated, but easy-to-use platform for any golfer, golf club or golf tournament organiser to set up live scoring for all types of golf event and is the only scoring app to offer social interactivity.

Read all the Game Feed chat and view images from the Volvo World Golf Challenge - World Final 2013 http://www.golfgamebook.com/tournament/2uq-e5t6

Read all the Game Feed chat and view images from the Volvo Golf Champions Pro-Am by clicking:
http://www.golfgamebook.com/game/2uq-do55

For further details about Golf GameBook visit: www.golfgamebook.com

For any questions contact:
Golf GameBook Media Enquiries:
John McKenzie/Gary Firkins
Landmark Media International Ltd
E: john@landmark-media.com
E: gary@landmark-media.com
Tel: +44 (0)1780 752790

IMG Media Enquiries:
Michele Mair/Tom Benbow
Golf, IMG UK Ltd
E: michele.mair@img.com
E: tom.benbow@img.com
Tel: +44 (0)2082 335300

Golf GameBook Enquiries:
Mikko Rantanen, CEO, GameBook Inc.
Tel. +358 500 656565
E: mikko.rantanen@golfgamebook.com