Golf News for Wednesday, January 15, 2014 | Products

Chase54 unveils revamped collection at 2014 PGA Merchandise Show

NASHVILLE, Tenn. -- Following a year of growth and opportunity, Chase54 will unveil its revamped and redesigned collection of golf apparel on Jan. 22-24, at Booth 6363 at the PGA Merchandise Show in Orlando, Fla. The spring and summer line for 2014 represents the brand's ongoing commitment to meshing comfort with the performance you need on the golf course.

"This is the biggest event in the world of golf merchandise, and we're excited about showing off our latest designs, styles and fashions," said Chase54 Brand Director Mike Hammontree. "Our goal is to be constantly seeking the right balance between good fit and stellar performance, and our new line does just that."

Chase54, the official apparel sponsor of the RE/MAX World Long Drive Championship, has become known and regarded for its use of innovative fabrics and blends. From the incorporation of highly stretchable fabrics to ensure peak performance during the motion of the golf swing to the use of state-of-the-art moisture wicking materials that keep golfers comfortable, the new line delivers superior comfort without sacrificing the components necessary for a quality fit. Some of the cutting-edge fabrics and blends employed by Chase54 include:

• DryFuse Elite is made up of a unique coffee yarn and regular polyester blend, offering the fastest moisture wicking fabric on the market. The technology of the fabric rapidly pushes the sweat to the surface of the fabric, enabling it to dry quicker than an average wicking fabric. The use of coffee yarn also represses odors and protects against UV rays.

• Sorona, which is produced by DuPont, is made from corn and features an extremely soft hand and natural stain resistant properties. Fabrics that use Sorona are soft, strong and dry quickly, while also supporting the retention of the original shape of the garment.

• High Gauge Fabric is one of the lightest fabrics on the market today. It is a super fine polyester yarn mixed with 25 percent spandex, creating a light and stretchable fabric that allows a full range of motion.

The team behind Chase54 has deep roots in and strong connections to the apparel business with more than 30 years of experience and 400 million produced garments backing the brand. The manufacturer is world renowned for their innovations in fabric and quality production, while also being a top producer to many well-known retailers.

About Chase54
Based in Nashville, Chase54 is committed to developing comfortable, stylish and affordable golf apparel that relies on state of the art fabrics and top quality technology in its production and design. With deep roots in the apparel business, Chase54 has the expertise and experience to offer impeccable style at an affordable price. For more information, visit www.chase54.com.

Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com

Traci Messier, Jackson Spalding
(706) 816-6022
tmessier@jacksonspalding.com



 
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