Golf News for Tuesday, January 14, 2014 | Products

Lizzie Driver shopping program debut at 2014 PGA Merchandise Show

SAN MARINO, Calif. -- Lizzie Driver, the makers of premium women's golf apparel, will introduce a unique shopping program entitled The Lizzie Driver Boutique at the 2014 PGA Merchandise Show (Both 6457) in Orlando, Florida. The first of its kind, it will change the way private country clubs offer women's golf apparel to its members.

The Lizzie Driver Online Boutique will offer an exclusive experience from a pro shop to its women members to comfortably and securely shop for golf apparel online via the club's own website. This e-boutique changes the country club pro shop retail experience on both ends by providing participating pro shops with an online member shopping extension to their business, a program that is easy to use and maintained by Lizzie Driver.

Founders Karen Preston and Lorrie Forgatch explain that The Lizzie Driver Boutique "is the result of many hours of brainstorming the best opportunities to ensure successful sell-through results for our accounts while at the same time giving women an easy way to shop and buy from entire collections of Lizzie Driver."

Women members will have the advantages of viewing the entire Lizzie Driver line, and access to their sizes and preferred styles which would otherwise not be accessible to them, with all transactions/exchanges/returns taking place through their trusted country clubs' personnel. Private country clubs will benefit through maximized sales revenue from women's golf apparel as the boutique encourages women to shop with the intent of buying as well as maintaining and enhancing the relationship with its women members.

To learn more about The Lizzie Driver Boutique stop by Booth 6457 at the PGA Merchandise Show from January 22-24, or make an appointment online (https://instant-

About Lizzie Driver
Lizzie Driver was founded in 2011 in Los Angeles by two women who wanted more from their golf apparel, and successfully created classic and sophisticated designs with subtle touches of current fashion trends. The brand offers "stylish golf wear that works for you everyday, no matter where your everyday takes you," growing globally in two short years with collections that look great on women both on and off the golf course. Visit to learn more.

Full-service integrated marketing and public relations agency located in Los Angeles. For further information or to set up an interview with company executives, please contact Dan Meyers at (818) 257-0052 or e-mail at

Dan Meyers | (818) 257-0052