Golf News for Tuesday, January 14, 2014 | Equipment

Hopkins Golf implements incentivized customer referral program

NEWPORT BEACH, Calif. -- Hopkins Golf has implemented a customer referral program to help market the upstart brand. As part of the program, customers are incentivized to share Hopkins Golf with friends and when they do, both the referrer and the recipient receive benefits.

The way the program works is anyone can log onto HopkinsGolf.com, regardless if they are a current customer or not, and register for an account. Once they do they can share Hopkins Golf with friends and family. The recipient get's $20 off on each wedge they purchase and the person who did the sharing get's a $20 credit in their Hopkins Golf account for each of those wedge purchases as well. Account credit can be used basically as cash for any merchandise found at HopkinsGolf.com.

"Referral marketing has shown fantastic results in other industries," said Greg Hopkins, Chairman and CEO. "We think it will work because there's a real value here for anyone who likes our products."

To accomplish this task, Hopkins Golf partnered with Extole for its expertise in referral marketing and its nimble software solution.

"By giving all golfers access to professional, customized golf clubs, Hopkins Golf is democratizing the golf industry," said Matthew Roche, Extole CEO. "Its innovative business model coupled with innovative marketing strategies has put Hopkins Golf on the map, and we are thrilled they partnered with Extole for their referral marketing program."

About Hopkins Golf
Headquartered in Newport Beach, Calif., Hopkins Golf, Inc. makes tour authentic equipment at factory-direct pricing. Its current tour staff includes Vijay Singh and Champions Tour players John Huston, Don Pooley, Wayne Levi, Gene Sauers, Bill Glasson, Dan Pohl, Chien Soon Lu, Roger Chapman, Gene Jones, Jim Thorpe, Vicente Fernandez and Calvin Peete.

About Extole
Extole enables brands to acquire new, high value customers at scale with its referral marketing platform. With Extole's simple, turnkey SaaS platform, marketers create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers. Extole has launched referral marketing programs for more than 400 innovative brands including Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto Parts, Shutterfy and more. To learn more, visit www.extole.com.

Contact:
Randy Romberg, VP of Marketing
randy@hopkinsgolf.com
Office: 949-673-1326
Cell: 714-476-2996