Golf News for Monday, January 13, 2014 | Instruction

PowerBilt Junior Golf Clinic complements Humana Challenge week

LA QUINTA, Calif. -- Junior golfers will once again have the opportunity to receive top-notch golf instruction at the PowerBilt Junior Golf Clinic, in partnership with The First Tee of the Coachella Valley, on Sunday, Jan. 19 at the PGA WEST driving range as part of tournament week for the Humana Challenge in partnership with the Clinton Foundation.

The free junior clinic, which takes place from 11 a.m.-1 p.m., will offer junior golfers ages 6 and up the opportunity to learn a wide range of skills and techniques, from driving to bunker play to chipping and putting. Golf clubs will be provided to participants for the junior clinic. Participants will also receive a goodie bag, prizes and free admission to the final round of the Humana Challenge on Jan. 19.

The junior clinic will be put on by The First Tee of the Coachella Valley and is sponsored by PowerBilt, the HB Foundation and Lumpy's golf shops. It is just one of the many activities geared toward kids on Jan. 19, which has officially been designated as Kids' Day at the Humana Challenge.

The clinic is part of a long, steady commitment to junior golf by the HB Foundation and PowerBilt Golf. Through its foundation, PowerBilt coordinates with local junior golf associations to promote the game to the next generation of golfers.

"We're thrilled to participate once again in the Humana Challenge Junior Clinic," said Ross Kvinge, president of PowerBilt Golf. "No other tournament brings more attention to fitness and health than the Humana Challenge. And that jibes with what we're doing at PowerBilt. We want to introduce golf to as many kids as possible and teach them that it's not only a game for life, but it can play a role in good health and fitness. We've launched a program this year called 'PowerGolf' which encourages strength and conditioning for players of all ages. So we see where our efforts go hand-in-hand with Humana's efforts."

For more information on the PowerBilt Junior Clinic, please contact Amanda Croteau ( or Hannah Stakolich (760-346-8184, Junior golfers can pick up and submit an application at Lumpy's locations in La Quinta on Washington St. or in Rancho Mirage on Dinah Shore Drive. Space is limited and registration must be completed by Jan. 13.

The 2014 Humana Challenge, the Coachella Valley's annual PGA TOUR event from Jan. 13-19, is a 72-hole event and features 156 professionals playing at the Arnold Palmer and Jack Nicklaus Private Courses at PGA WEST and La Quinta Country Club. The first three rounds of the four-day tournament will be played in a pro-am format. The tournament continues to honor and celebrate the legacy of Bob Hope, and will award the Bob Hope Memorial Trophy to its winner.

Since 1960, Desert Classic Charities, the non-profit entity that organizes the Humana Challenge, has donated more than $52 million to Eisenhower Medical Center and numerous other non-profit organizations in the Coachella Valley.

About Humana Inc.
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being.

By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's website at

About the Clinton Foundation
The Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 21,000 African farmers have improved their crops to feed 30,000 people; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; more than 6.8 million people have benefited from lifesaving HIV/AIDS medications; $100 million in strategic investments have been made, impacting the health of 25 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,800 Commitments to Action to improve more than 430 million lives around the world.

Learn more at, on Facebook at and on Twitter @ClintonFdn.

About Desert Classic Charities
Since its inception, Desert Classic Charities, the charitable entity that organizes the Humana Challenge, has contributed more than $52 million to the Eisenhower Medical Center and surrounding Coachella Valley nonprofit organizations. Its scope of giving is broad and includes structured and mentoring programs for children, social services, and food and safe shelter for the less fortunate. Desert Classic Charities is dedicated to continuing its mission to serve human needs in the Coachella Valley and beyond by generating funds and opportunities through the Humana Challenge.

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Tour, NEC Series, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to $1.86 billion.

The PGA TOUR's website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. Open, and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweetspot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of world-famous Louisville Slugger bats and Bionic gloves.