Golf News for Friday, January 10, 2014 | Marketing

Cleveland Golf / Srixon becomes Official Loyalty Partner of GolfNow

ORLANDO, Fla. -- Cleveland Golf / Srixon has become GolfNow’s first Official Loyalty Partner with the creation of GolfNow Rewards – presented by Cleveland Golf / Srixon, providing tee time incentives and exclusive offerings on Cleveland Golf / Srixon merchandise to GolfNow’s growing community of more than 2 million avid golfers. This enhanced partnership will build upon Cleveland Golf / Srixon’s longstanding relationship as an on-air and online sponsor with Golf Channel. The announcement was made today by Todd Harman, President of Cleveland Golf / Srixon and Jeff Foster, Senior Vice President of GolfNow’s New Media Group.

“GolfNow’s efforts to grow the game and progressive approach in communicating with golfers falls in line with Cleveland Golf / Srixon’s business mindset, “ said Todd Harman, President Cleveland Golf / Srixon. “The opportunity to directly connect with millions of avid golfers who are passionate about the game of golf is truly exciting.”

“Cleveland Golf / Srixon has been a loyal Golf Channel partner through its traditional on-air and online advertising and this opportunity will strengthen their connection to the millions of golfers who use GolfNow,” said Jeff Foster, Senior Vice President of GolfNow’s New Media Group. “The partnership aligns Cleveland Golf’s heritage in golf and passion for product innovation with our most dedicated golfers, who are now a part of our newly created loyalty program, GolfNow Rewards.”

The agreement includes a series of integrated marketing initiatives across digital, in-store and other platforms. As the official sponsor of the GolfNow Rewards loyalty program, Cleveland Golf / Srixon will align its resources with GolfNow in a number of ways including providing free golf through GolfNow promotional codes, as well as exclusive offers on golf equipment, apparel and balls from Cleveland Golf / Srixon. Therefore, the more rounds a loyalty program member books through GolfNow, the faster rewards are earned.

About Cleveland Golf, Srixon and Never Compromise
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and Never Compromise® are brands that enjoy a strong presence on competitive tours worldwide and are under the umbrella of Dunlop Sports based in Kobe, Japan. Their professional staffs includes players such as Graeme McDowell, Keegan Bradley, David Toms, and many others. Cleveland® Golf was founded in 1979 to produce high quality replicas of classic golf clubs from the 1940's and 1950's but soon became regarded as an innovative producer of original equipment in its own right. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. Cleveland® Golf, Srixon®, and Never Compromise® remain steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers at prices that ensure value to consumers." For more information visit us online at www.clevelandgolf.com, www.srixon.com, and www.nevercompromise.com.

About GolfNow
Using leading-edge technology, GolfNow offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. Founded in 2001, GolfNow has expanded to more than 80 markets worldwide, providing tee-time access to more than 5,000 courses for nearly 2 million registered users. GolfNow is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies. For more information, go to GolfNow.com and GolfChannel.com.

Cleveland Golf / Srixon Communications Contact:
Keith Patterson, PR/Media Relations Manager
keithpatterson@clevelandgolf.com, 714-889-5808

Golf Channel/GolfNow Communications Contact:
David Schaefer, Vice President of Communications
David.Schaefer@golfchannel.com, 407-355-4542



 
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