Golf News for Tuesday, January 7, 2014 | Products

in fiamme releases new web-based Custom Program application

PHOENIX -- in fiamme releases an apparel industry first with its Web-based application that allows customers to build custom colored and designed shirts from yarn-to-finished goods in quantities as low as 36 pieces.

"The new in fiamme custom design application will enable clubs, resorts, retailers, event directors and marketing professionals to literally design and color a shirt in quantities that are very manageable," said Barb Malone, owner/managing partner for in fiamme LLC. "In the industry, if you wanted to custom color/design apparel, you might have to order quantities over 300 pieces. Retailers, events and organizations wishing to match specific yarn colors now have a low quantity option for truly unique apparel for their event or outlet."

About the in fiamme Custom Program
The in fiamme Custom Program ( is a Web-based program allowing individuals to build a shirt from pre-selected colored yarn in various patterns or submit specific color dye requests based on their needs. Options by pattern may include various collar styles, sleeve lengths and cuts for women. After color, pattern and style options are selected, a computer-generated rendering of the design will be provided for review prior to ordering. Additionally, clubs and organizations needing logo embroidery can also submit their logo files from the site making the process almost entirely contained within. The in fiamme Custom Program represents a resource for clubs and organizations wishing to provide unique and specific apparel for retail or event use.

About in fiamme - Fine Italian Golf Apparel
Established in 1999, in fiamme - Fine Italian Golf Apparel, headquartered in Phoenix, stands as a premier apparel brand in the golf and fine clothing industry. in fiamme - Fine Italian Golf Apparel is constructed by hand in Italy in small lots using only 100-percent double-mercerized Egyptian cotton yarn that has been certified by the Filoscozia® Council of Italy. A distinctive elegant lifestyle brand, in fiamme - Fine Italian Golf Apparel can be worn with verve and style both on and off the golf course. in fiamme - Fine Italian Golf Apparel, a hallmark of excellence in design, fabrication and craftsmanship, can be found in country clubs, resorts and fine clothiers.

Art Kimbrough