Golf News for Wednesday, January 8, 2014 | Tournaments

2014 Humana Challenge offers Daily Grounds Tickets at discount

LA QUINTA, Calif. -- Golf fans seeking to score an exceptional value can save 25 percent on Daily Grounds Tickets to the Humana Challenge in partnership with the Clinton Foundation through January 12, and are encouraged to act fast to secure other great deals on tickets to the Coachella Valley's annual PGA TOUR event in advance.

The 2014 Humana Challenge is scheduled for January 13-19 at the Palmer and Nicklaus Private Courses at PGA WEST and La Quinta Country Club, and will feature many of the PGA TOUR's brightest stars. Players who have committed include World Golf Hall of Famer Greg Norman; major championship winners Keegan Bradley, Zach Johnson, Justin Leonard and Mike Weir; Murrieta native Rickie Fowler; defending Humana Challenge champion Brian Gay; and young stars Brandt Snedeker, Bill Haas and Jimmy Walker, the 2014 FedExCup points leader, among many others.

Tickets and packages can be purchased in advance through the tournament's website at

Daily Grounds Tickets - good any one day Thursday, January 16 through Sunday, January 19 - are available for just $30 until January 12, a savings of 25 percent off the price charged thereafter at the gate, online and at Lumpy's golf stores in La Quinta and Rancho Mirage. Grounds Tickets for the practice round on Wednesday, January 15 are available for $15 until January 12, also a savings of 25 percent off the price charged thereafter.

Daily Clubhouse Tickets - which allow access to the clubhouse at PGA WEST in addition to the grounds at all three courses - are available for $60 until Jan. 12, a savings of 14 percent off the price charged thereafter.

Senior Daily Grounds Tickets - available to fans 55 and over - are available for $20, and will not be sold after January 12.

In addition, fans who purchase Weekly Patron Badges and Weekly Member Badges by January 5 will receive complimentary preferred parking for the week - a $50 value. Weekly Patron Badges and Weekly Member Badges purchased after January 5 will not include parking.

Weekly Patron Badges allow fans grounds access to all five ticketed days of the Humana Challenge (Wednesday, January 15 through Sunday, January 19) for just $90 with advance purchase by January 12. Fans will save 25 percent off the price charged during tournament week.

Weekly Member Badges allow fans grounds and clubhouse access to all five ticketed days of the Humana Challenge for just $175 with advance purchase by January 12. Weekly Member Badges will not be sold during tournament week.

"We're excited to offer these terrific specials on tickets and packages," said Bob Marra, the executive director and CEO of the Humana Challenge. "The tournament is just around the corner, and we can't wait to tee off the week of January 13."

Fans attending the Humana Challenge will notice some new security measures put in place for 2014 by the PGA TOUR in an effort to continue providing a safe experience for all spectators. Everyone attending the tournament is subject to search at the entrances and on the course at any time.

Bag inspection will be performed at all admission gates, and stricter policies will be enforced on what types of bags may be carried through the gates. Opaque bags are not to exceed 6" x 6" x 6" (in their natural state). Clear tote bags, plastic, vinyl, or other carry items are not to exceed 12" x 6" x 12". A one-gallon clear, re-sealable plastic bag may be permitted. Approved bags will be provided free of charge to spectators in all parking lots.

More details on security policies for the Humana Challenge can be found at

The Humana Challenge is a 72-hole event and features 156 professionals playing at the Arnold Palmer Private Course at PGA WEST (host course), the Jack Nicklaus Private Course at PGA WEST and La Quinta Country Club. The first three rounds of the four-day tournament will be played in a pro-am format. The tournament continues to honor and celebrate the legacy of Bob Hope, and will award the Bob Hope Memorial Trophy to its winner.

Since 1960, Desert Classic Charities, the non-profit entity that organizes the Humana Challenge, has donated more than $52 million to Eisenhower Medical Center and numerous other non-profit organizations in the Coachella Valley.

The Humana Challenge also offers the latest information on Facebook - - and Twitter (@HumanaChallenge).

About Humana Inc.
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being.

By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's website at

About the Clinton Foundation
The Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 21,000 African farmers have improved their crops to feed 30,000 people; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; more than 6.8 million people have benefited from lifesaving HIV/AIDS medications; $100 million in strategic investments have been made, impacting the health of 25 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,800 Commitments to Action to improve more than 430 million lives around the world.

Learn more at, on Facebook at and on Twitter @ClintonFdn.

About Desert Classic Charities
Since its inception, Desert Classic Charities, the charitable entity that organizes the Humana Challenge, has contributed more than $52 million to the Eisenhower Medical Center and surrounding Coachella Valley nonprofit organizations. Its scope of giving is broad and includes structured and mentoring programs for children, social services, and food and safe shelter for the less fortunate. Desert Classic Charities is dedicated to continuing its mission to serve human needs in the Coachella Valley and beyond by generating funds and opportunities through the Humana Challenge.

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Tour, NEC Series, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to $1.86 billion.

The PGA TOUR's website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

Greg Ball
BZA Public Relations
818-462-5611 office
760-271-9183 cell