MIAMI, FL. – Dec. 1, 2004 – World renowned golf instructor and owner of the Jim McLean Golf Schools, Jim McLean, has announced that X-Factor II, his new instructional DVD has hit the airwaves.

Sixty-second spots featuring the X-Factor II DVD began running on November 15, 2004 on The Golf Channel. The campaign was created by The Media Agency, which was recently appointed by McLean to provide direct marketing and retail campaign services. “We’ve put together a full schedule to launch this DVD,” said Carol Lint-Dotson, The Media Agency President and CEO. “This is the just the beginning of what we anticipate will be a very successful campaign.”

Designed as a follow-up to McLean’s Original X-Factor, which was created in 1992, the X-Factor II is updated with all new X-Factor research and information and features analysis of some of the top stars in professional golf.

According to McLean, “I wanted to make the X-Factor II easy to navigate and easy to understand. It’s designed to help anyone trying to hit the golf ball longer and straighter.”

The fully interactive X-Factor II DVD can be viewed on a computer or television and provides golfers with information on how to learn power positions, power moves and body angles that create power. Golfers can go directly and easily to any part of the DVD to find specific information located in each of the chapters.

“The ideas, the concepts and the drills in this DVD will help any golfer,” stated Len Mattiace, Two-Time PGA Tour Winner. “In my 10 years working with Jim McLean, I’ve been on a constant improvement line.”

The X-Factor II has a suggested retail price of $39.95.

Well known for his presence on The Golf Channel, Jim is recognized worldwide as an authority on the golf swing. He is a Master PGA Professional who has worked with over 100 Tour Professionals including: Tom Kite, Peter Jacobsen, Brad Faxon, Gary Player, Dana Quigley, Liselotte Neumann, Christie Kerr and Sergio Garcia. Jim is also a teaching editor for Golf Digest.

“Jim started working with me at age 13,” stated Cristie Kerr, 3-Time Winner on the LPGA Tour in 2004. “By age 17, I was the No. 1 ranked amateur in America. At 18, I was on the LPGA Tour.”

Jim McLean and the Jim McLean Golf School are consistently rated among the best in the golf instruction business. The golf school was ranked the #1 golf school in America by CNN, US News & World Report, and Travel and Leisure Magazine.

For additional information or press materials, contact Read The Greens at (714) 544-6515 or at readthegreens@aol.com or visit www.JimMcLean.com.