Golf News for Friday, December 20, 2013 | Sponsorship

Astellas Pharma US to host two events at Humana Challenge week

LA QUINTA, Calif. -- The PGA TOUR's Humana Challenge in partnership with the Clinton Foundation and Astellas Pharma US, Inc. ("Astellas"), a U.S. subsidiary of Tokyo-based Astellas Pharma Inc., announced that they will host two events during tournament week - Astellas Presents Executive Women's Day on Monday, Jan. 13 and Women's Day sponsored by Astellas on Friday, Jan. 17.

Through these two events at the 55th Humana Challenge at La Quinta Jan. 13-19, Astellas will engage and empower women to prioritize their health and wellness, and encourage them to consider health and wellness as the very essence of their success - both personally and professionally. Astellas and the Humana Challenge are working together to inspire women everywhere to have open, honest conversations with their physicians and adopt new behaviors that will positively affect their personal health and wellness.

"The Humana Challenge is very pleased to welcome Astellas as a high-level partner in our tournament," Humana Challenge Executive Director/CEO Bob Marra said. "The partnership matches up perfectly with the mission of promoting sustainable well-being through the platform of our PGA TOUR event. In this case, the two exciting events will bring awareness to important issues for women."

The first 500 women who register with the Humana Challenge tournament office to attend the Jan. 17 event will receive a complimentary ticket from the Humana Challenge to Friday's round. Women can register by calling 760-346-8184 or visiting Women will also receive special discounts on specific items in the Humana Challenge merchandise tent, designated healthy food items in Bob Hope Square, and wine in Bob Hope Square.

On Jan. 13, Astellas will host Executive Women's Day, an invitation-only event that was established in 2013 and invites female business leaders from the community to attend a day-long forum focusing on professional, health-related and personal development discussions. Components include high-profile panelists, topic-specific breakout sessions, a keynote speaker and networking opportunities.

Additionally, the 2014 Humana Challenge will also feature the Astellas Experience, an onsite destination and meeting place for tournament attendees to engage in fun activities, including making a commitment to their health and wellness and taking a shot at being a PGA TOUR news anchor.

"Astellas is committed to empowering women to speak up about difficult-to-discuss wellness issues, such as overactive bladder-which affects millions of women and can interrupt daily activities," said Pamela Buford, Director, Consumer Marketing at Astellas Pharma US. "We are excited to continue our partnership with the PGA TOUR at the Humana Challenge, and to connect with the engaged, growing female fan base of the PGA TOUR about the importance of their health and wellness."

The Humana Challenge is a 72-hole event and features 156 professionals playing for a $5.6 million purse at the Arnold Palmer Private Course at PGA WEST (host course), the Jack Nicklaus Private Course at PGA WEST and La Quinta Country Club. Four-time PGA TOUR winner Brian Gay is the Humana Challenge's defending champion.

Since 1960, Desert Classic Charities, the non-profit entity that organizes the Humana Challenge, has donated more than $52 million to Eisenhower Medical Center and numerous other non-profit organizations in the Coachella Valley.

About Humana Inc.
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company's website at

About the Clinton Foundation
The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 21,000 African farmers have improved their crops to feed 30,000 people; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; more than 6.8 million people have benefited from lifesaving HIV/AIDS medications; $100 million in strategic investments have been made, impacting the health of 25 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,500 Commitments to Action to improve more than 430 million lives around the world.
Learn more at, on Facebook at on Twitter @ClintonFdn.

Since its inception, Desert Classic Charities, the charitable entity that organizes the Humana Challenge, has contributed more than $52 million to the Eisenhower Medical Center and surrounding Coachella Valley nonprofit organizations. Its scope of giving is broad and includes structured and mentoring programs for children, social services, and food and safe shelter for the less fortunate. Desert Classic Charities is dedicated to continuing its mission to serve human needs in the Coachella Valley and beyond by generating funds and opportunities through the Humana Challenge.

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Tour, NEC Series, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2012, tournaments across all Tours generated more than $130 million for local charitable organizations, bringing the TOUR's all-time total of charitable contributions to $1.86 billion.

The PGA TOUR's website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About Astellas
Astellas Pharma US, Inc., located in Northbrook, Illinois, is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. The organization is committed to becoming a global category leader in focused areas by combining outstanding R&D and marketing capabilities. For more information about Astellas Pharma US, Inc., please visit our website at

The Astellas culture and brand is committed to building community, helping others, encouraging integrity and inspiring people to make a difference, today, tomorrow and every day.

Brian Robin
(818) 462-5610
Pat Bennett
(760) 346-8184