Golf News for Thursday, December 19, 2013 | Events

Titleist Performance Institute's FIT to W.I.N. pavilion at PGA Merchandise Show

PALM BEACH GARDENS, Fla. -- The popular Titleist Performance Institute's FIT to W.I.N. pavilion is returning to the PGA Merchandise Show, Jan. 22-24, 2014, in Orlando, Fla., and will feature presentations by golf and sports performance experts, plus a new Wellness Village dedicated to health and fitness in golf. The FIT to W.I.N. pavilion, along with the new Wellness Village, features some 60 vendors promoting the health benefits of golf and products that aid in increasing performance. The FIT to W.I.N. Stage, with LifeFitness serving as a major sponsor, will feature a full schedule of live presentations from respected industry professionals such as K.C. Kraichy on nutrition, TPI founder Greg Rose, Lance Gill and Jason Glass on exercise, and national long-drive champion Jason Zubak on power.

"The feedback from last year's PGA Show was so positive that we have doubled the size of our speaking stage and seating area," said PGA Professional Dave Phillips, the TPI Institute co-founder. "Having an understanding of what's available in the world of fitness, nutrition, wellness and instruction is essential to help maintain and grow the game. The FIT to W.I.N. area will highlight the latest wellness products and trends in the industry today."

The FIT to W.I.N. (wellness-instruction-nutrition) pavilion, located near the PGA Show Indoor Demo Days at the Equipment Test Center, is one of several interactive PGA Show Floor destinations among exciting exhibits by more than 1,000 top golf companies and brands at the PGA Merchandise Show in the Orange County Convention Center. The Wellness Village at the FIT to W.I.N pavilion is presented by Golf to End Cancer and Waste Management.

"We're pleased to provide a special platform for the FIT to W.I.N. pavilion, Wellness Village and FIT to W.I.N. Stage addressing the important trends and products of golf fitness, health and nutrition," said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. "The support from the Titleist Performance Institute offers a level of expertise in this area that is respected throughout our industry and provides PGA Merchandise Show attendees with unprecedented access to the best minds and companies in this growing segment of our industry."

FIT to W.I.N. Presentation Schedule (Subject to Change)

Wednesday, Jan. 22
10:30 - 11:15 a.m. - Lance Gill, Stability Mobility in the Golf Swing
11:30 a.m. - 12:15 p.m. - Marc Berry LifeFitness, The Business of Fitness at Your Facility
1:30 - 2:15 p.m. - KC Kraichy, Living Fuel, What to Eat to Fuel Your Body for Golf and Life
2:15 - 3:00 p.m. - Ben Shear, Suspension Training for Golf using Red Cord

Thursday , Jan. 23
10:30 - 11:15 a.m. - Kai Fusser, Head Athletic Trainer at the Annika Sorenstam Academy
11:30 a.m. - 12:15 p.m. - Roger Fredrick, Flexibility Training for Golf
1:30 - 2:15 p.m. - Dr. Peter Mackay, Balance Training in Golf Using BodiTrak
2:15 - 3:00 p.m. - Tom Lafontaine, Insights from the PGA Tour Trailer, plus Common Hip Ailments and How They Affect the Golf Swing

Friday Jan. 24
10:30 - 11:15 a.m. - Dr. Greg Rose and Jason Zubak on Power
11:30 a.m. - 12:15 p.m. - Katherine Roberts, Yoga for Golfers
1:30 - 2:15 p.m. - Jason Glass, Canadian National Golf Team, Rotational Power Slings

About the PGA Merchandise Show
The 61st PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's annual global summit for the business of golf. The PGA Merchandise Show features a new day pattern in 2014 with the PGA Show Outdoor Demo Day, the world's largest professional golf testing event, held on Tuesday, Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf Center. During PGA Show days, Wednesday - Friday, Jan. 22-24, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m. The PGA Merchandise Show is organized in partnership with The PGA of America as a trade-only event. Learn more about the event at and engage with us at:

About the Titleist Performance Institute
The Titleist Performance Institute, cofounded and created in 2003 by Dave Phillips, PGA, and Dr. Greg Rose to provide golfers with the ultimate golf learning experience, is one of the most technologically advanced golf evaluation facilities in existence focusing on swing efficiency, conditioning, and custom equipment fitting. It combines industry leading experts, state of the art technology, and world class facilities to enhance the performance and physical well-being of golfers of all skill levels. Titleist, Titleist Performance Institute and MyTPI are trademarks owned by Acushnet Company. All other trademarks are property of their respective owners.

Media Contacts:
Sherry Major, PGA Worldwide Golf Exhibitions, (716) 662-3855,
Jamie Carbone, The PGA of America, (561) 624-8446,