FAIRHAVEN, Mass. -- FootJoy, the #1 Shoe in Golf, introduces a new
performance spikeless golf shoe category: DryJoys Casual™. A natural
extension of the storied DryJoys® footwear line, DryJoys Casual shoes
feature super-soft, premium full grain waterproof leather and lightweight
TPU traction elements that provide great on-course traction and the
versatility of off-course wear.
A new proprietary polymer outsole material called Fine-Tuned Foam™ (FTF)
was developed for the DryJoys Casual outsole unit. FTF is 10% lighter than
conventional EVA Foams providing enhanced cushioning and shock absorption
for added comfort. DryJoys Casual's innovative design features two distinct
layers of varying densities of FTF, each with specific characteristics. The
top layer of FTF is softer to provide the golfer with all day comfort. The
lower/outer portion of FTF is firmer and ensures the player perimeter
stability around the foot for maximum support. Finally, TPU skeletal
traction strips are embedded within the FTF outsole material to provide the
golfer with enhanced traction and lateral stability during the golf swing.
These FTF layers are fused together to deliver maximum comfort and create
the most performance-driven spikeless midsole/outsole component offered
"Years of research have gone into the development of the FTF material,"
says Mike Foley, Director of Product Management, FJ Footwear. "The result
is a category of shoes that are luxuriously soft and comfortable but
perform like nimble, high-end athletic footwear. It was this combination
of comfort and performance that attracted Hunter Mahan who was the first
player to wear DryJoys Casual shoes on Tour, unveiling an early prototype
at the Open Championship."
DryJoys Casual shoes feature Extreme Comfort Leather™ (ECL), developed in
conjunction with Pittards® of England. This super-soft premium leather
contains a proprietary membrane-free waterproofing system and is 30% softer
than previous generations of FJ performance leather.
DryJoys Casual will be initially available in three different color
- Dark Brown
Availability: December 15, 2013 for White and Black. Dark Brown will be
available February 1, 2014.
Four additional colors will be added to the DryJoys Casual lineup in early
FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort,
fit and performance products. The FJ brand combines an unmatched heritage
and tradition of excellence with scientific materials and design
technologies to provide superior and comfortable products to the world's
most discerning golfers. For more information on FJ, please visit our
website at http://www.footjoy.com.
Sr. Manager, Consumer Marketing - FootJoy