As part of a strategy to position GCSAA as the global leader in golf course management, the Golf Course Superintendents Association of America (GCSAA) has named Matt Shatto as its new chief operating officer and J.D. Dockstader as chief business development officer.
Shatto and Dockstader will officially begin their respective roles on Jan. 1.
Shatto will be responsible for developing, implementing and executing key member programs that support the achievement of the association's mission, vision and operational goals, including technology solutions, education development and delivery, advocacy and field staff support.
In the newly created chief business development officer position, Dockstader will focus on revenue generation and increasing brand awareness, with focus on areas such as international initiatives, EIFG (Environmental Institute for Golf), Golf Industry Show (GIS) and new partnerships and business opportunities.
"We are very excited to welcome Matt and J.D. to the GCSAA staff," Rhett Evans, GCSAA CEO said. "The addition of these two experienced professionals gives us the opportunity to create an alignment that better enables us to expand into areas of significant opportunity and help us implement our strategic priorities."
Shatto has an extensive career in public management, most recently serving as city administrator for the city of North Kansas City (Mo.). He has also had success in the private business sector with the development of his family's dairy business into a multi-million dollar organization (Shatto Milk Co.). His past experience also includes serving in the administration of the city of Lenexa (Kan.) and the city of Maryland Heights (Mo.).
He has a bachelor's degree from William Jewell College in Liberty, Mo., and a master's degree in public administration from the University of Kansas in Lawrence. He has been an avid golfer since high school.
Although most of his career has been in the public sector, Shatto said those experiences have many parallels to a membership organization.
"In local governments, the citizens are paying taxes and expecting high-quality service in return; with GCSAA, the members are paying their dues and expecting a high level of service in return," Shatto said. "GCSAA's reputation is providing outstanding service to its members, and I am energized and looking forward to carrying out the goals and objectives the board has developed to continue GCSAA's success in serving its members."
Dockstader has more than 17 years of experience in strategic business development, most recently serving as director of commercial facilities for the city of Mesa, Ariz. Among the facilities under his leadership were Dobson Ranch Golf Course, Mesa Convention Center, Hohokam Stadium, the City Cemetery and the Mesa Amphitheatre. His past experience also includes Sprint, UCCU Center and The Grand America Hotel.
"My involvement with Dobson Ranch put me on the front lines to really see the important role that the superintendent plays, and I have a greater understanding of how much influence they have on the game as a whole," he said. "I look forward to growing GCSAA's recognition within the greater golf industry so that even the average golfer will know the value the members of GCSAA bring to the game they are passionate about. I am confident this will translate into additional services and opportunities for our members."
Golf is part of Dockstader's family history. He spent many summers as a kid helping his grandfather as a golf course superintendent at Preston (Idaho) Golf and Country Club. Dockstader has a bachelor's degree in marketing from Utah Valley University in Orem, Utah.
About GCSAA and the EIFG
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 18,000 members in more than 72 countries. GCSAA's mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Find GCSAA on Facebook, follow GCSAA on Twitter, and visit GCSAA at www.gcsaa.org. The Environmental Institute for Golf is the philanthropic organization of the GCSAA, and has as its mission to foster sustainability through research, awareness, education, programs and scholarships for the benefit of golf course management professionals, golf facilities and the game. Visit www.eifg.org.
Contact: Scott Hollister, Director, Publications
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