Golf News for Friday, December 13, 2013 | Books

"The Business of Golf—Why? How? What?" on sale from

CASTLE PINES, Colo. -- Will your golf course attract and retain golfers in 2014? "The Business of Golf—Why? How? What?" is now available to ensure you gain a sustainable advantage. Discover the six magic numbers that will determine your destiny next year. Learn how to increase the value received by the golfer. Understand how to enhance their experience. Go to to benefit from new insights and perspectives gleaned from field research by leading industry experts.

The Business of Golf - Why? How? What? is a book, for seasoned industry professionals , that inspires a golf course management team to create a winning strategic vision, determine the proper resources, and ascertain the appropriate policies and procedures to ensure the financial potential of your golf course is achieved. See to learn more.

As a leader in the business of golf and as a subscriber to the World Golf Wire, you are being provided the opportunity to purchase this book at a 30% discount.


The book is accompanied with 21 templates that were field tested in 2013 by 11 golf course managers operating 30 golf courses as integral component of a pilot study for a doctoral dissertation by the Director of the PGA Professional Golf Management Program at Clemson University. Participants included courses from Brooklyn Park, MN; Bloomington, IL; Charlotte, NC; Columbus, OH; Crystal Mountain Resort; MI; Fernie, British Columbia; Green Bay, WI; Irvine, CA; Macomb, IL; Mundelein, IL; and San Antonio, TX

These templates are available for license on January 1, 2014 at as a principal component of the inaugural Golf Convergence Business of Golf College Webinar series debuting January 16, 2014. See to register now as seating is limited.

Why? How? What? is a sequel to the award winning, The Business of Golf - What Are You Thinking ? which garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance. It has been purchased in over 16 countries and is used by 15 colleges and universities as their capstone class.

See to benefit through December 31, 2013 with discount code "WGW30" if you would like to outdistance your competitors in 2014 and realize increased profitability.

Note that your 30% off coupon can be applied for both the 2013 Edition of Why? How? What? and the 2014 Edition of What Are You Thinking? (to be released on January 15, 2014).

We hope you join us on the path to success.

Debra Bryan, Vice President, Marketing
Golf Convergence