Golf News for Wednesday, December 11, 2013 | Technology

Red Mat Media mobile marketing platform benefits charity organizations

SALT LAKE CITY -- Red Mat Media, makers of the leading mobile golf application, Who's Your Caddy (WYC), are pleased to share that the unique mobile marketing platform benefits charity organizations and events by putting non-profits in front of donors and contributors via strategic in-app advertising.

Advertisements and associated links to websites drive traffic and potential donations to non-profit entities and charity events. The convenience of clicking a button to contact and donate on-the-go is an important building block in boosting donations and helping non-profits accomplish their respective missions and important work within the community.

"For charity organizations and events, WYC is a perfect place to advertise to reach an affluent demographic. First Tee of Los Angeles holds an annual charity tournament to introduce inner-city youth to the game of golf and to provide scholarship support for college education and they have found success in reaching potential participants for their event. As a sponsor of WYC, non-profits can reach those with disposable income and who are customarily donors, as well they can benefit from the fact that 72% of iPhone app revenue is from in-app purchases-people who buy products or services through their phones-we put our sponsors directly in front of that demographic. Mobile commerce revenues in the U.S. are expected to reach over $14 billion this year with 51% of consumers saying they view advertisements on their mobile devices, especially when they can access content for free like with Who's Your Caddy-that's a perfect place for our sponsors to be in front of potential donors," says Laura Guthrie, Executive Director, Red Mat Media.

"Mobile advertising is the fastest growing advertising segment with predictions of one mobile device for each person in the world by 2015 and the growth of smartphones expected to reach 1.25 billion users by 2014. More people use their mobile phones than computers to go online, and more than 130 Million Americans use smartphones (currently growing by 500,000 per week) making mobile advertising the best marketing platform in which to participate. Charities really benefit from this advertising venue," says Guthrie.

Other advertisers like Bionic, Kesier University College of Golf, Syntek Global, Arnold Palmer Kingdom Magazine and more are seeing impressive numbers associated with ad views and click-through rates on their ads. Advertisers are getting their share of over 25 Million ad views to date.

Sponsors have amazing endorsements for the WYC mobile marketing platform. "We are pleased to partner with the leading mobile golf app, Who's Your Caddy. It's a 'perfect fit' and we see a great deal of synergy between the products for golfers all over the world," says Cheryl Fink, Director Marketing, Bionic Gloves.

Kesier University College of Golf staff sees high value in their sponsorship with WYC. "Our sponsorship of the Who's Your Caddy app has increased our brand awareness within a highly targeted golfing audience, and we're very pleased with our results," says John McMurry, campus vice president of Keiser University College of Golf & Sport Management. "By embracing new technologies and innovative applications, we can better introduce the educational opportunities that prepare individuals for a fun and exciting career in golf."

Some of the other key features and benefits of the Who's Your Caddy app include caddy tips by hole by course; video library with tips for play from the pros; notifications through which golfers can easily learn about course events and/or redeem special offers from local retailers called "Gimmes"; stat tracking; score keeping; and an enhanced GPS system-the best part is this all is packaged in an attractive, intuitive application for free. WYC has content for almost 18,500 US golf courses and is available on iTunes and Android Smartphones.

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information: www.redmatmedia.com.

ABOUT WHO'S YOUR CADDY: Golf's most complete mobile app is free to courses and players. Golfers win Gimmes (free gifts from neighborhood businesses) by using Who's Your Caddy app. Participating courses earn revenue through Who's Your Caddy's unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: www.whosyourcaddy.com. Link directly by visiting http://whosyourcaddy.com or by texting Who's Your Caddy to 88588. Like their Facebook Page at https://www.facebook.com/pages/Whos-Your-Caddy-Golf-GPS-App/217040655026187.

FOR MORE ABOUT SPONSORSHIP OPPORTUNITIES WITH WHO'S YOUR CADDY,
Please email info@whosyourcaddy.com or call 801-648-7701

Contact:
Tara Perkins | Marketing and Public Relations | Red Mat Media
tara@redmatmedia.com | 917-865-8665