Golf News for Tuesday, December 10, 2013 | Business

Proponent Group announces entering partnership with RetailTribe

HEATHROW, Fla. -- Proponent Group - golf's premier membership-based service company for top instructors and coaches - has entered into a partnership with RetailTribe, which specializes in creating marketing content and campaigns for the golf and health/fitness industries.

The partnership is another benefit offered to Proponent Group's members, who-as golf's leading teachers and coaches-are often too busy to promote themselves, their services, and their facilities. Through this arrangement, RetailTribe will educate Proponent Group's members about tools and resources that lead to more students and more lessons.

"Our members know the importance of good marketing," says Lorin Anderson, president of Proponent Group, "but most are already spending more than 40 hours every week giving lessons, which leaves them little time to create or execute a marketing plan. RetailTribe makes it easy to further increase their visibility and grow their businesses in new ways without taking them away from an already very loyal client base."

Offering what it calls "Marketing with Meaning," RetailTribe produces a coordinated plan that features e-mail newsletters, marketing e-mails, web pages, and social-media output designed to inspire golfers to play more while educating them on the benefits of playing better.

"Promoting the country's top teachers and getting golfers to work harder on their games also has long-term advantages," explains Ian James, CEO of RetailTribe. "It raises the value of the professional, strengthens the relationship between the golfer and the facility, and leads to more rounds being played and more fun. It's the ultimate win-win situation."

The new partnership was announced at Proponent Group's annual conference, held recently at Talking Stick Resort and Golf Club in Scottsdale, Arizona. The theme of the summit was "Leadership and Innovation for a Rapidly Changing Industry," a subject "perfectly in line with our relationship with RetailTribe," explains Anderson.

For more information contact Anderson for membership details at 407-878-1235 or at or via the web site,

About Proponent Group
Proponent Group, based in Heathrow, Florida, was launched in 2007 to offer serious, dedicated golf instructors a unique set of business-oriented benefits to help grow their teaching skills and their businesses. These include an annual conference, seminars, webinars, in-depth newsletters, downloadable business templates and one-on-one consulting. For more information about the services Proponent Group provides to its nearly 400 Directors of Instruction, academy owners and other accomplished teacher members worldwide or to apply for membership, call (407) 878-1235 or access the web site at

About RetailTribe
RetailTribe is committed to making sure that when golfers think about improving their game or buying golf equipment their first thought will be "my PGA Professional will deliver the best result and the most value." We also believe Golf Facilities will have more golfers, participating in game improvement programs and playing golf more often; if they have a PGA Professional out front as the 'rainmaker' for the Facility, inspiring more golfers and engaging with more golfers. Our customer surveys also tell us clearly that the manufacturers are better off working with a green-grass PGA Professional to promote their brands and products. For more information about the services offered to Proponent Group members, visit

Karen Moraghan
Hunter Public Relations