Golf News for Friday, November 22, 2013 | Business

Billy Casper Golf offers PGA Membership continuing education credits

VIENNA, Va. -- Billy Casper Golf (BCG) is now offering its employees continuing education credits toward maintaining active PGA Membership status through BCG-U, the company's career development and training resource.

The largest domestic owner-operator of golf courses, clubs and resorts, BCG has developed 16 courses, each good for one credit under the PGA Member Service Requirement for Other Education. They include "The Fundamentals of Effective Thinking," "Interpersonal Communications" and "Financial Statements."

Each year, PGA Professionals must earn 54 credits to maintain active certification. The majority of required hours are related to participating in PGA meetings, and PGA education, Golf 2.0 or player development initiatives. Members can earn up to eight Other Education credits annually.

"Billy Casper Golf's goal is to give everyone on our growing team the opportunity to expand their horizons and become even better professionals," says Peter Hill, BCG Chairman and CEO. "Investing in and cultivating high-level talent is integral to producing terrific results for our managed properties."

Launched in November 2012, BCG-U is a career development portal housed on BCG's intranet site. Unique to the golf industry, learning tools for employees include more than 100 e-learning modules, goal development, interactive progress reviews, catalog of training resources, management feedback, and customizable profiles to track professional goals and match employees with internal opportunities nationwide.

In addition to BCG-U, the company is widely respected for its cutting-edge and customized marketing technology, unique promotions and events, targeted public relations, revenue management, hiring and training platform, agronomic best practices and vendor partnerships.

The collaboration with PGA of America follows BCG's recent merger with Kitson & Partners Clubs under the BCG name, adding 13 properties to its portfolio. It also acquired Women on Course, the nation's premier golf-networking organization, further solidifying BCG's commitment to grow participation in the golf lifestyle.

About the PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

About Billy Casper Golf
Established more than 20 years ago in cooperation with golf legend Billy Casper, BCG is headquartered in Vienna, Virginia with regional offices near the 150-plus golf properties under company management. For golf courses, country clubs and resorts, BCG directs all aspects of course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

As a division of BCG, Buffalo Communications is the leading global golf-lifestyle public relations, branding, marketing-communications and creative services firm representing top brands in and related to golf. Buffalo Turf & Landscape Company provides golf course maintenance-only programs with a new fee-for-service structure that allows property owners unfettered visibility into actual activities and costs.

For more information: www.billycaspergolf.com, 703.761.1444.

CONTACT:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.billycaspergolf.com
www.buffalocommunications.com