Golf News for Thursday, November 21, 2013 | Equipment

Adams Golf most-played hybrid brand across major global circuits

PLANO, Texas -- Adams Golf - known for its game-changing innovation and easy-to-hit equipment - has for the first time secured the position of number one hybrid on the European Tour for a full season, adding to the company's ongoing status as the most-played hybrid brand across major global circuits, including the PGA, Champions, Web.com and LPGA Tours.

In addition to its dominant usage across the European Tour's 45-event 2013 campaign, Adams saw its hybrids used by an event-winner on that circuit for the first time. Staff professional David Howell captured the Alfred Dunhill Links Championship with two Idea SUPER 9031 hybrids.

Already the maker of the most-used hybrids on the PGA Tour for six consecutive seasons, Adams increased its presence to 37 percent in 2013 versus 29 percent in 2012. This goes along with the company topping the Champions Tour count each of the last nine years and ranking as the most-played hybrids on the Web.com Tour since 2006. With one event remaining this year, Adams has already clinched the cumulative LPGA Tour season hybrid count.

"Adams Golf brand consideration, retail marketshare and Tour penetration are at all-time highs as golfers recognize our commitment to equipment that makes the game easier and more fun," said John Ward, Adams Golf President. "Innovative hybrids for players of all skill levels are the Adams trademark, with Tour validation confirming our game-changing Velocity Slot Technology brings measurable performance gains."

Recently-released SUPER 9031 and SUPER DHy were Adams' most-played models on Tours worldwide in 2013. Setting a new benchmark in their respective categories, the clubs utilize patented Velocity Slot Technology to increase ball speeds and promote additional distance. The SUPER 9031 features enhanced shaping and the use of slots to produce a hotter clubface. A new and better replacement for long irons that bridges the gap for better players, the Idea SUPER DHy offers a penetrating ball flight with workability that is superior to today's standard irons.

Adams' renowned heritage in hybrids has been documented by Golf Digest, which awarded the company 'Hybrid Innovation Leader' honors in each of the five annual Hot List issues. No other category has been so ruled by a single manufacturer.

Adams Golf, the maker of the #1 Hybrids on Tour, produces easy-to-hit products that all players can use to enjoy the game more. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.

#1 Hybrids on European Tour, PGA Tour, Web.Com Tour and LPGA Tour claim based on 2013 usage on each Tour, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.

For more information contact:
Scott Leightman - 760-846-6587 - sleightman@buffalocommunications.com