Golf News for Wednesday, November 20, 2013 | Equipment

Cobra Golf offers more distance with debut of new BiO CELL driver

COBRA Golf's new BiO CELL Driver is designed to help golfers Go Long. With MyFly8, SmartPad, E9 Face and BiO CELLS, the BiO CELL Driver is packed with technology to help improve distance and manage trajectory. True to COBRA's DNA, the BiO CELL Driver will be offered in five colors: Blue Aster, Black, Barbados Red, Vibrant Orange and Silver.

"Our Research and Development team focused on developing a driver that would deliver distance, provide consistency, keep adjustability simple yet effective and offer a great feel," commented Jose Miraflor, Director of Product Marketing at COBRA Golf. "The BiO CELL Driver delivers on all of the above through COBRA's proprietary technology and goes a step further by offering personalization in five different color options."

The BiO CELL Driver features MyFly8, an expansion of the 2013 MyFlyTM technology. MyFly8 provides golfers the option to adjust their trajectory to 8 different loft settings including 9.0°, 9.5°, 10.5°, 11.5°, 12.0° and three draw setting in 9.5°D, 10.5°D and 11.5°D. Utilizing SmartPad technology, the face angle will stay square at address regardless of the loft setting.

New BiO CELLs work with E9 Face Technology to remove weight from the face and reposition it low and back to deliver higher MOI. The repositioned weight provides a larger effective Sweet Zone® to deliver longer and straighter drives on off-center hits. In addition, the BiO CELLs remove weight from the crown and face providing a lower CG and higher MOI for faster ball speeds.

The BiO CELL Driver is part of a full family of products, including BiO CELL Fairways, Hybrids and Irons. Both the fairways and hybrids feature MyFly8 and Smart Pad technology. They are also available in the same five colors as the driver. The irons are available in Blue Aster, Barbados Red, Vibrant Orange and Silver.

The COBRA BiO CELL Driver (MAP $299) features a Project X - PXv shaft and is available in RH and LH models in x-stiff, stiff, regular and lite flexes featuring MyFly8TM, providing golfers with loft settings from 9.0° to 12.0°. The BiO CELL Driver features a Lamkin - R.E.L. 3GEN 360 grip.

COBRA Golf's new BiO CELL Fairways and Hybrids are designed to help golfers Go LongTM. With MyFly8TM, SmartPadTM, E9 FaceTM and BiO CELLS, the BiO CELL Fairways and Hybrids are packed with technology to help improve distance and manage trajectory. True to COBRA's DNA, the BiO CELL Fairways and Hybrids will be offered in five colors: Blue Aster, Black, Barbados Red, Vibrant Orange and Silver.

The BiO CELL Fairways and Hybrids feature MyFly8, an expansion of the 2013 MyFlyTM technology. MyFly8 provides golfers the option to adjust their trajectory to 8 different loft settings in order to maximize distance, manage trajectory and optimize yardage gaps. Utilizing SmartPad technology, the face angle will stay square at address regardless of the loft setting.

New BiO CELLs work with E9 Face Technology to remove more weight from the face and crown to reposition it low and back, delivering the best combination of a super low CG and high MOI for improved distance.

The BiO CELL Fairways and Hybrids feature a high strength steel insert. The forged thin, shallow high strength steel face inserts (driver like construction), enables more face flex for faster ball speeds, longer distances and higher trajectory.

The BiO CELL Fairways and Hybrids are part of a full family of products, including BiO CELL Drivers and Irons. The Driver is available in the same five colors as the Fairways and Hybrids and the irons are available in Blue Aster, Barbados Red, Vibrant Orange and Silver.

The COBRA BiO CELL Fairway (MAP $219) features a Project X - PXv shaft and comes in two models, both featuring MyFly8. The 3-4 Wood (13°, 13.5°,13.5°D, 14.5°, 14.5°D, 15.5°, 15.5°D and 16°) and 5-7 Wood (17°, 17.5°, 17.5°D, 18.5°, 18.5°D, 19.5°, 19.5°D and 20°) are available in x-stiff, stiff, regular and lite flexes in both RH and LH. The BiO CELL Fairway features a Lamkin R.E.L. 3GEN 360 grip.

The COBRA BiO CELL Hybrid (MAP $189) features a COBRA BiO CELL shaft and comes in three models featuring MyFly8. The 2-3H (16°, 16.5°,16.5°D, 17.5°, 17.5°D, 18.5°, 18.5°D and 19°), 3-4H (19°, 19.5°, 19.5°D, 20.5°, 20.5°D, 21.5°, 21.5°D and 22°) and the 4-5H (22°, 22.5°, 22.5°D, 23.5°, 23.5°D, 24.5°, 24.5°D and 25°) are available in x-stiff, stiff, regular and lite flexes in both RH and LH. The BiO CELL Hybrid features a Lamkin R.E.L. 3GEN 360 grip.

COBRA Golf's new BiO CELL Irons are designed to help golfers Go LongTM. Providing tungsten fueled distance and forgiveness, the BiO CELL Irons perform as good as they look and look as good as they feel. Featuring tungsten, a perimeter undercut, E9 Face TechnologyTM and Bio CELLs, the BiO CELL Irons are ready for action and available in four colors including Silver, Blue Aster, Barbados Red and Vibrant Orange.

"The BiO CELL Irons are designed to give golfers distance and control without sacrificing forgiveness," commented Jose Miraflor, Director of Product Marketing at COBRA Golf. "The blend of distance, control and forgiveness make the BiO CELL Irons an asset in anyone's bag. Progressive placement of tungsten throughout the iron set drives the added distance, control and forgiveness."

The BiO CELL Irons are driven by tungsten-fueled distance and forgiveness. Long and mid irons feature heavy tungsten in the heel and toe for more forgiveness. Short irons feature tungsten centered behind the hitting area for added distance and control.

The perimeter undercut makes the BiO CELL Irons the largest unsupported face of any COBRA Iron. This creates more face flex at impact for an increase in ball speed and extreme distance. New BiO CELLs combined with E9 Face technology enable more discretionary weight movement that creates a low CG and high MOI, providing more distance and extreme forgiveness.

The BiO CELL Irons are part of a full family of products, including BiO CELL Driver, Fairways and Hybrids. The metalwoods feature MyFly8TM technology to adjust trajectory effectively and easily between 8 different loft settings. The Driver, Fairways and Hybrids are available in Blue Aster, Barbados Red, Vibrant Orange, Black and Silver.

The BiO CELL 3-7 irons are a hyper 17-4 SS with tungsten weighting and the 8-LW are a 431 stainless steel with tungsten weighting.

The COBRA BiO CELL Iron Set (Steel MAP: $699) features a True Temper Dynalite 85 shaft shaft and is available in stiff and regular flex in 3-LW in RH models and 3-SW in LH models. The BiO CELL Irons feature a Lamkin - R.E.L. 3GEN grip. Graphite irons are available through custom order and feature a COBRA BiO CELL shaft in stiff, regular or lite flexes.

The COBRA BiO CELL Irons Combo Set (MAP: $799 Steel Irons, Graphite Hybrids) (MAP: $899, all graphite) features a True Temper Dynalite 85 shaft in steel models and a COBRA BiO CELL in graphite models. The stock set composition is 3-4H, 4-5H, 5-PW. The COBRA BiO CELL Irons Combo Set features BiO CELL Hybrids with MyFly8 so golfers can optimize yardage gaps.

The BiO CELL Driver, Fairways, Hybrids and Irons will be available at retail on January 15th, 2014. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator

About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit puma.com/golf and cobragolf.com

Media Contact:
Kristine Owens, COBRA PUMA GOLF, kristine.owens@cobrapuma.com; 760-710-3447

Kaitlin Andrews, Formula PR, cobrapumagolf@formulapr.com; 619-234-0345