Golf News for Monday, November 18, 2013 | Business

SmartCart announces deal to supply Eagle Golf with custom app

DALLAS -- SmartCart announced another new client added to their family of satisfied and convinced patrons. Eagle Golf, based in Dallas, has managed municipal, public and private facilities throughout the United States since 1984. SmartCart will be providing a custom built app to showcase all the regular features of their product, but will customize it with the look and branding of Eagle Golf to help fulfill their mobile presence.

SmartCart is the only app in the industry that does everything within a fully custom native app. Boasting total interactive mobile presence for clubs, they put everything a golfer or customer could need within one place. Users are able to book dinner and tee time reservations, view event calendars, create food and beverage orders, see GPS yardage, look at full live tournament scorings, push notifications, participate in social media, view weather, and provide a customer rating.

Additionally, SmartCart is able to create personalized apps for private and public clubs (including country, city, yacht etc) as well as resorts and even restaurants. The application can be personalized and customized to match the look and branding of the facility, but retains all the useful features of SmartCart. This allows clubs or management groups to keep the exclusivity and regional marketing influences under their control. With SmartCart, companies can brand and market throughout the app, not just the app button and home screen. The entire app has the proper color schemes and themes throughout the application.

"If a club wanted to create their own app of this standard it would cost hundreds of thousand dollars, plus at least a year of development. Our solution immediately gives clubs the edge they need to not only compete with other golf clubs, but other industries. 90% of your customers carry smartphones and 75% of those have placed an order for something using their phone. We are not just a pointless web app that adds no value to your customers experience or the clubs bottom line. We are dedicated to continually improving our product for the golfer, the course and the community," said David Darnell, VP of Customer Relations.

From years of experience, the well-established and highly rated Eagle Golf knows there's more to golf course management than grounds keeping and book keeping. There's a difference between an open door and an inviting environment, between managing operations and growing a business. Eagle Golf delivers the difference every single day by exceeding the expectations of its clients and the customers at its facilities through a company-wide commitment to excellence in all they do. According to Joe Munsch, President and CEO of Eagle Golf, "we have chosen SmartCart to build its custom native app because of all of the features available and the flexibility that SmartCart technology offers in how the app is used and implemented. We also believe that having a mobile presence will enhance the Eagle Golf brand, and most importantly, our members and patrons ability to be conveniently in contact at all times with our clubs."

To review videos of how the SmartCart app works or for more information on how to become a user or member, please visit

About Eagle Golf
Based in Dallas, Eagle Golf has managed municipal, public and private facilities throughout the United States since 1984. Their sustained success is the direct result of a deep understanding of the golf industry and a constant eye on the future of the game. Their track record speaks for itself. The facilities they manage are consistently recognized as the best in their market for course conditions, available amenities and customer service. Course owners constantly praise their operational efficiency, financial management and thorough communication with them.

Eagle Golf's focus at every course is to create an inviting environment for guests and then work diligently to bring them to the course. Golf initiatives focus on growing the game, teaching the game and making it more convenient and fun. Eagle Golf sales personnel also actively seek corporate outings, meetings, social events and weddings for our courses. Each course management opportunity is approached with flexibility because every course has unique objectives that require unique solutions. Eagle Golf believes there is no single formula for success beyond consistent collaboration with ownership and extraordinary customer service.

David Darnell, VP/ Customer Relations
Ofc: 972-905-7113
Cell: 214-668-5762

Jason Keesling, Square It Up