Golf News for Tuesday, November 12, 2013 | Books

"The Business of Golf: Why? How? What?" authored by J. J. Keegan

CASTLE PINES, Colo. -- The Business of Golf - Why? How? What? guides a golf course management team to create a winning strategic vision, determine the resources allocated, the policies, and procedures to achieve consistent execution. The concepts presented ensure the golf course achieves it financial potential. To learn more, visit

The book was developed by and for seasoned industry professionals to provide in depth perspectives, insights, and operational tools. The book is accompanied with 21 templates that are available for license on December 1, 2013 at to further simplify hurdling the hazards in the business of golf.

The principles in these book served as the foundation of Ed.D. Dissertation in which 11 leading golf course managers operating 34 golf courses vetted and validated the principals presented. Participants included Brooklyn Park, MN; City of Bloomington, IL; City of Charlotte, NC; City of Columbus, OH; City of San Antonio, TX; Crystal Mountain Resort, MI; Fernie Golf and Country Club, British Columbia; Oak Creek, CA; Pine Meadow Golf Course, IL; Thornberry Creek at Oneida, WI (Oneida Nation); and Harry Mussatto Golf Course, IL (Western Illinois University).

Why? How? What? is a sequel to the award winning, The Business of Golf - What Are You Thinking? which functions as a primer for avid golfers, college students in Professional Golf Management Programs, and golf industry professionals seeking to refresh their knowledge on the fundamentals of the golf industry and operating a golf course.

The Business of Golf - What Are You Thinking? garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance. It has been purchased in over 16 countries and is used by 15 universities and colleges in their Professional Golf Management curriculums.
Each edition in the Business of Golf business book series are updated biennially with What Are You Thinking? scheduled for release of the third edition in Spring, 2014.

Both the book for graduate edition for seasoned professional, The Business of Golf - Why? How? What?, and the primer, The Business of Golf - What Are You Thinking? represent over a decade of research conducted in partnership with golf courses worldwide. The perspective contained therein have been developed in partnership with golf courses worldwide as the author traveled to 41 countries and observed the business practices of over 4,000 golf courses.

Debra Bryan, Vice President, Marketing
Golf Convergence
4215 Morningstar Drive
Castle Rock, CO 80108
303 283 8880