Golf News for Tuesday, November 12, 2013 | Marketing

CHAMP extends global partnership with Buffalo Communications

MARLBOROUGH, Mass. -- CHAMP/MacNeill Engineering Worldwide - The World Leader in Sport Cleat Technology and maker of innovative CHAMP spikes, high-performance golf tees and accessories - has extended its partnership with Buffalo Communications (Buffalo) to continue managing the company's global golf PR and marketing programs.

Since teaming with Buffalo, CHAMP has received hundreds of editorial placements in leading consumer and trade media across the golf, sports and lifestyle sectors in the U.S., Canada, UK and continental Europe. They include sales-driving equipment reviews and company profiles, as well as honors like the just-announced GOLF Magazine "Techy Award" for the FLYteePRO.

"Buffalo prominently positions our brand so it's top-of-mind among retailers and consumers," says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. "We remain committed to developing products with positive and lasting impacts on all players, and rely on Buffalo to spread our message worldwide."

Awareness is building for the company's next venture, a technologically-advanced grip collection set to launch in coming months. Excitement is high as feedback from media and PGA Tour players is exceptionally favorable.

"Ingenuity and strong leadership have propelled CHAMP to become the most recognized name in spikes and gain solid footing in other equipment categories," says Rich Katz, Managing Director of Buffalo. "The Buffalo team is excited to help further grow consumer mindshare, retail acceptance and sales through highly-strategic communications."

A pioneer in spike technology, CHAMP is The #1 Brand on Tour. Its famed cleats - including the popular ScorpionSTINGER™, ProStinger® and Zarma® models -provided superior traction and stability to 32 of golf's last 44 major championship winners.

Beyond spikes, CHAMP has successfully expanded its wide range of products to include the award-winning Zarma FLYtee lines, FLIX Divot Repair Instrument and Pro-Lite Ball Retriever.

With more than 100 active distributors, CHAMP is the world's largest manufacturer of replaceable spikes. The company is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.

For more information:, 1-800-OK-CHAMP.

About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 80 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world's first locking spike, SURE-LOK. The world's largest manufacturer of replacement spikes specific to various sports, the company has produced several industry-changing systems under the CHAMP brand and has become the #1 choice of Tour golfers. Along with its signature Zarma® and ScorpionSTINGER spikes, the high-performance Zarma FLYtee was introduced in early 2011. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.

About Buffalo Communications
Headquartered outside Washington, DC, Buffalo has offices in New York, Boston, Miami, Minneapolis, Pinehurst (NC) and Phoenix. Through its public relations, branding, marketing-communications and creative work, the firm helps increase awareness and revenues for top golf, sport and lifestyle brands. Buffalo's client-partner roster of domestic and international category leaders includes the LPGA Tour, Adams Golf, Club Glove, ECCO, Fila Golf, Team Express, PGA National Resort & Spa, Kaua'i Visitors Bureau, Myrtle Beach Golf Holiday, Sea Pines Resort, Crystal Springs Resort and Ballybunion Golf Club (Ireland),

More information:, 703.761.1444.

Tom Williams
Buffalo Communications