Dec. 1, 2004 – The Hamilton Group, Inc. a full service, New York-based public relations and marketing communications firm has announced that Quiet Feet of Stone Mountain, GA has hired the agency to promote their new golf training system. The firm’s GolfComm division that specializes in public relations and marketing to the golf industry and its related markets will manage the account.
“The Hamilton Group brings a wealth of experience and deep knowledge of the golf industry that is attractive to a small start up like ourselves,” stated George Peterson, Vice President of Sales & Marketing for Quiet Feet. “ We look forward to a successful partnership launching the Quiet Feet training system to the golfing public.”
The Hamilton Group’s CEO, John H. Frew and GolfComm’s Co-Directors Kevin Sniffen and Matthew J. Ward have worked with many important industry players throughout their careers including The PGA of America, The Ladies Professional Golf Association, Golden Bear International, Spalding, the National Golf Foundation, Golf Digest, Edwin Watts Golf Shops, Wilson Golf, GOLF Magazine, The Ryder Cup and many more.
“We are very excited for the opportunity to work with Quiet Feet and introduce their product to the golf world,” stated Frew. “Every golfer that’s serious about improving their game will want a Quiet Feet training system.”
Quiet Feet is a total lower body-training system designed to promote proper lower body movement and balance during the golf swing resulting in a solid foundation for consistent performance to hit the golf ball straighter and longer. The product has already received endorsements from the GolfTec learning centers and a number of PGA Teaching Professionals.
In addition to a strategic media relations and direct marketing campaign, the company plans to roll out a local and national television advertising campaign to support the product launch. The television spots will feature Brandel Chamblee, an analyst on The Golf Channel and PGA Tour professional.
About The Hamilton Group
The Hamilton Group was founded in 2000 on the premise that every client is entitled to direct service and counsel by the firm’s principals. The firm specializes in public relations and marketing communications in consumer marketing and sports/special events, business, corporate and financial communications, health care marketing and issues and crisis communications. For more information, go to www.thehamiltongroup.net.
Contact:
Kevin Sniffen
The Hamilton Group
212-213-3144
ksniffen@thehamiltongroup.net
