Golf News for Tuesday, October 22, 2013 | Sponsorship

New Wave Group AB sponsoring WGC-HSBC Champions golf tournament

SHANGHAI -- Sweden's New Wave Group AB, parent company of AHEAD and Cutter & Buck, has signed a three-year partnership agreement to sponsor the WGC-HSBC Champions golf tournament. More than 40 of the world's top 50 players are expected to play in this year's event, dubbed "Asia's Major," which is scheduled for Oct. 31 to Nov. 3 at the Sheshan International Golf Club in Shanghai.

AHEAD, the innovative headwear and apparel company, is a leading supplier of headwear to the PGA of America, USGA, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world.

Cutter & Buck, the prominent sportswear and active wear company, is a lead apparel partner of the PGA of America for its spectator events and an official licensee for NFL fan gear and lifestyle sportswear. The company's products are of superior quality and known for distinctive, functional designs suited to an active lifestyle. Cutter & Buck apparel is available worldwide through golf shops and resorts, specialty retail shops, via an excellent corporate sales program, as well as online.

"The WGC-HSBC Champions tournament is clearly growing in stature, not only around the globe but especially here in Asia where it is China's flagship event," said Magnus Claesson, CEO Asia/CBO New Wave Group. "We are honored to serve as one of the sponsors of the event this year and through 2015, and thrilled that both AHEAD and Cutter & Buck will receive valuable exposure on this international stage."

The elite field for the WGC-HSBC Champions event includes Phil Mickelson, Rory McIlroy, Justin Rose, Henrik Stenson, Jason Dufner, Graeme McDowell, Brandt Snedeker and defending champion, Ian Poulter. For the first time, the tournament is part of the PGA TOUR's FedExCup schedule, with money earned counting as official winnings on the PGA TOUR, and the first-place finisher earning a three-year exemption on the PGA TOUR. The purse has increased from $7 million to $8.5 million.

For addition information about New Wave Group, visit www.nwg.se; about AHEAD, visit www.aheadweb.com; and about Cutter & Buck, visit www.cutterbuck.com.

Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com