Golf News for Monday, October 21, 2013 | Equipment

Adams Golf new XTD family of club with breakthrough technologies

PLANO, Texas -- Adams Golf introduces the XTD family of clubs showcasing an array of breakthrough technologies that set new benchmarks for forgiveness and ball speed generation.

Adams tests every XTD driver four times throughout the manufacturing process to ensure maximum clubhead spring-like effect within USGA limits, resulting in the hottest face in golf. This is a unique process not known to be practiced by any other manufacturer. XTD fairway woods and hybrids include a combination of technologies never seen before and Adams created the most advanced forged irons ever, featuring a hollow design and the category's only Cut-Thru™ slot.

"Quite frankly, these XTD products are the best we make thanks to a spare-no-expense mindset to create game-changing technology," said Justin Honea, Senior Director of Research and Development. "We ignored convention, built products with premium materials and pushed the limits to deliver jaw-dropping ball speed increases off the face for every club in the bag."

XTD Driver
Featuring several industry firsts, the XTD Driver is made like no other. Adams redefined the driver manufacturing process by testing each head four times to ensure the hottest permissible face within USGA rules and the tightest tolerance in golf. Today's current competitive standard is measuring only a small percentage of the total production.

In addition, XTD is the only driver to feature Cut-Thru Slot technology, the latest advancement to Adams' patented Velocity Slot Technology. These provide unmatched face flexion and expand the sweet spot to promote maximum ball speed on off-center and on-center shots. True to Adams' heralded aerodynamic shaping, there are neither engravings nor sharp edges to slow the club during its swing.

"We're touting that it's the hottest face in golf by using the strictest manufacturing tolerances," said Honea. "Every feature we've built into the XTD family is distinctive, and we've merged them all together into the ultimate driver."

Titanium Fairway Woods and Hybrids
Adams' heralded R&D team defied convention when creating the XTD Ti fairway woods and hybrids. Engineers combined titanium brazing with Cut-Thru Slot technology, and developed progressive face thickness to re-distribute mass and provide 29 percent more face speed on off-center hits**.

XTD flaunts an optimally-low CG, making it extremely easy to get the ball airborne for more consistent and controllable performance.

"We've consistently led the way in hybrid innovation and these have taken it to an entirely new level," added Honea. "We made sure XTD included every element to give golfers all they need when facing a long approach or looking to advance the ball toward the hole."

Forged Irons with Slots
Unlike traditional forged irons, XTD is a multi-piece forging that boasts the category's first-ever Cut-Thru Slot technology. A floating face and hollow design delivers a consistently faster face, adding forgiveness throughout. Tungsten weights in the sole optimize CG location.

"We created a forged iron that's caught up to our legendary hybrid technology, breaking the mold of what's been around for 80 years," said Honea. "Most blades sacrifice distance for workability but we're giving extra yards AND improvement on off-center shots!"

The full eight-piece set includes a 3- and 4- DHy, currently the top hybrid model on the PGA Tour. It gives the extra distance and forgiveness of a hybrid with the shot-shaping control of a long iron. A unique bulge-and-roll face technology improves shot dispersion.

Availability
XTD drivers ship to pro shops and specialty golf retailers on December 15, 2013 with an MSRP of $399.99. The Ti fairway woods and hybrids will be available for purchase on November 15, each with an MSRP of $299.99 per club. All include a Matrix Red Tie shaft and Iomic Black Armor Sticky Evolution grip.

Shipping on December 1, XTD forged irons include KBS C-Taper steel shafts for an MSRP of $1,099.99 or Aldila RIP Tour 115g graphite shafts with an MSRP of $1,199.99.

About Adams Golf
For more information, retail locator and demo day availability, please visit www.adamsgolf.com.

Adams Golf, the maker of the #1 Hybrids on Tour, produces easy-to-hit products that all players can use to enjoy the game more. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.

#1 Hybrids on Tour claim based on 2013 usage on the PGA, Champions, and Web.com Tours, as reported by the Darrell Survey Co.

The Adams XTD Driver conforms with USGA rules, including those relating to clubhead spring effect. "Hottest Face in Golf" claim is based on comparative testing against the Top 10 Unit and Dollar Share drivers based on 2013 Golf Datatech On & Off Course Retail Market Report.

** compared to Adams SUPER LS fairway wood

For more information contact:
Scott Leightman - 760-846-6587 - sleightman@buffalocommunications.com



 
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