Golf News for Tuesday, October 15, 2013 | Courses

Tom Hoch selected for clubhouse masterplan at Starmount Forest Country Club in Greensboro, N.C.

OKLAHOMA CITY, Okla. -- Tom Hoch -- the category leader in integrated masterplan, design and build solutions -- has been selected to create a masterplan for the 40,000 square-foot clubhouse at storied Starmount Forest Country Club in Greensboro, N.C.

The Hoch team will provide Starmount Forest a platform for future growth and vitality by responding to current and future demographic, social and economic trends. The club's rich tradition and colorful history will be artfully-blended with modern amenities for families, women and members of all ages.

"Tom Hoch was the clear choice to balance the needs of today's members with services and programming to attract future ones," says Tim Mervosh, Starmount Forest General Manager and Chief Operating Officer. "The firm uses a holistic approach including not only the clubhouse interior, but the exterior and surrounding site as well."

Highlights of the Starmount Forest project include a new high-energy / exhibition kitchen, relocation of the member dining area to overlook the golf course, a smoothie, ice cream and soda bar with grab-and-go offerings, authentic pub grill in basement near the golf shop, as well as golf shop and locker room renovations.

For kids of all ages, a new 18-hole putting green will be installed near the family dining area and swimming pool. Adult members will delight in a new "Adults Only" lounge with stunning views of the golf course's 9th hole. Renovations to the pool area will enhance social relevancy and better link the site to family dining.

"There will be something for everyone at Starmount Forest," says Hoch. "We envision the clubhouse as a home away from home, a place to live work, work out, and especially, to play."

Starmount Forest was founded in 1930 and is located on a thickly-wooded 155 acres just west of downtown Greensboro. Its original 18-hole layout was designed by Wayne Styles and John Van Kleek with consultation from legendary golf course architect Perry Maxwell. It was remodeled in 1970 by George Cobb and in 1999, totally rebuilt by Lester George. Starmount Forest hosted the first Greater Greensboro open in 1938, won by Sam Snead, and the 1947 U.S. Women's Open.

Other high-profile U.S. and international Tom Hoch projects include: Marriott's Camelback Mountain; Slammer and Squire at World Golf Village; The Ritz-Carlton, Dove Mountain (Marana, Ariz.); The Members' Golf Club at The Ritz-Carlton, Sarasota (Fla.); Renaissance Golf Club (Mass.); TPC Valencia (Calif.); Zavidovo Golf and Lake Resort (Russia); and Tulsa Country Club (Okla).

For more information about Tom Hoch: or (405) 524-0505.

About Tom Hoch | Plan | Design | Build
Tom Hoch is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a worldwide leader in delivering exceptional results on schedule and budget. It creates memorable, engaging and functional spaces, including award-winning, revenue-bolstering projects for leading luxury brands and course operators.

Hoch has revolutionized the category via "revenue-based design," a space planning, sizing and mapping process for retail spaces such as golf shops and food-and-beverage operations. Revenue-based design can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable to any size space in a wide variety of industries.

Superior views, balanced site lines, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch's delivery of a signature, custom interior lifestyle centerpiece. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents.

With a 30,000 square-foot onsite studio, Tom Hoch is able to concurrently build-out design work, decreasing project completion times up to 50 percent. An "American Craftsman" operation, Tom Hoch employs highly-skilled artisans, carpenters and designers, and an in-house installation team. The firm uses "green building" practices to deliver environmentally sensitive spaces and products.

Shane Sharp
Buffalo Communications
(704) 519.8381