Golf News for Wednesday, October 9, 2013 | Media

Golf Channel posts most-watched third quarter ever

ORLANDO, Fla. -- Golf Channel’s momentum in 2013 continues to roll as third quarter secures the most-watched third quarter in network history. This is after marking first quarter as the most-watched quarter ever and second quarter posting the most-watched second quarter ever. These increased viewership numbers have Golf Channel positioned to set a most-watched year ever for the third consecutive year.

Golf Channel averaged 112,000 viewers per minute, which represents a +10% year-over-year increase compared to third quarter 2012, +32% vs. third quarter 2011 and +51% vs. third quarter 2010, according to data released by the Nielsen Company (24-hour Total Day 6AM-6AM).

Third quarter drew nearly 26 million unique viewers. Additionally, August set a most-watched August record (138,000 average viewers per minute), which was +59% year over year. July and September both set their month’s second most-watched mark (95,000 and 105,000 average viewers per minute, respectively).

As the 2013 PGA TOUR season wrapped in the third quarter with the FedExCup Playoffs, the 2013/2014 season begins this week at the Frys.com Open. Golf Channel will be the exclusive home of the PGA TOUR, as well as the conclusion of the LPGA Tour and Champions Tour seasons for the remainder of 2013.

The record numbers throughout 2013 are built off Golf Channel’s viewership momentum in 2012, which drove Golf Channel’s status as the fastest-growing network on U.S. television since joining the NBC Sports Group (among networks serving 80 million or more homes throughout that span).

HIGHLIGHTS FROM GOLF CHANNEL’S THIRD QUARTER:

• Most-watched Open Championship week since the event was moved to exclusively cable coverage in 2010

• Most-watched PGA Championship week ever

• PGA TOUR’s FedExCup Playoffs leads to second most-viewed Playoffs’ coverage on Golf Channel with 12.4 million unique viewers

• The new Web.com Tour Finals delivered 167,000 average viewers (+97% year over year) vs. comparable events on 2012 Web.com Tour

• With first-ever telecast of Scottish Open on GOLF CHANNEL ON NBC in July, European Tour coverage is pacing to deliver its most-watched year ever

• Second most-viewed LPGA Tour’s Solheim Cup with more than 5.4 million unique viewers

• MORNING DRIVE is +48% vs. third quarter 2012 and +15% year-over-year

• GOLF CENTRAL is +15% vs. third quarter 2012 and +11% year-over-year

• Golf Channel’s instruction series, led by SCHOOL OF GOLF WITH MARTIN HALL, GOLF CHANNEL ACADEMY, and THE GOLF FIX WITH MICHAEL BREED, are +22% vs. third quarter 2012 and +13% year-over-year

GOLFCHANNEL.COM AND GOLF CHANNEL MOBILE POSTS RECORD TRAFFIC:
Golf Channel’s digital presence experienced its best quarter ever with GolfChannel.com and Golf Channel mobile pulling in record numbers in unique visitors and page views. This new record eclipsed the mark set in second quarter 2013.

August 2013 was GolfChannel.com’s best month ever in page views since joining the NBC Sports Group in February 2011 and the second-best month ever in unique visitors. Additionally, Golf Channel Mobile saw its best month ever in page views.

GOLF LIVE EXTRA STREAMING APP:
The live stream of the opening day of the Presidents Cup 2013 on Thursday, October 3 was the highest single-day authenticated stream ever for Golf Channel (4.2 million minutes watched). On Friday, October 4, that day’s live stream surpassed Thursday to become the highest single-day authenticated stream for Golf Channel in live starts with 114K (Thursday held previous record at 113K live starts)

About Golf Channel:
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes and 83 countries worldwide. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original programming. Customers of participating cable, satellite, telco and other video subscription services, are able to enjoy 24/7 streaming of live Golf Channel content through GolfChannel.com and Golf Channel’s mobile application, Golf Live Extra. Golf Channel’s digital platforms are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf, as well as services that connect the world to golf.

GOLF CHANNEL’S COMMUNICATIONS:
David Schaefer
Vice President of Communications
david.schaefer@golfchannel.com
407-355-4542

Sources:
Most-watched and YOY claims: NIELSEN COMPANY; 3rd Qtr: 07/01/13-09/29/13; YEAR-TO-DATE: 12/31/12-09/29/13; P2+ LIVE+SD (000); MON-SUN 6A-6A for specified time periods and programs; SUBJECT TO QUALIFICATIONS. “Most-viewed” and unique viewers claims based upon P2+ LIVE+SD Reach w/6 min qualifiers.

Fastest-Growing Network claim based upon Nielsen; Avg of 2012 (latest year) vs. 2010 (last year prior to merger with NBC Sports Group) using Live+Same Day P2+ (000)s among broadcast networks and cable networks in greater than 80 million homes; Mon-Sun 6a-6a; Subject to qualifications.