Golf News for Tuesday, October 8, 2013 | Business

IMG announces forming strategic partnership with Golf GameBook

IMG, the world's leading sports, fashion and media company, for worldwide management and marketing representation, announced a partnership with Golf GameBook, an innovative free social live scoring platform that is at the heart of the fastest-growing golf community.

IMG will support Golf GameBook to provide a new form of digital and mobile sponsorship activation for existing and future clients. It will also look to enhance the golfing experience for players across all levels of the game - from amateur golf days to fan engagement with Tour Professionals through the app.

Golf GameBook was founded by PGA Professionals with the goal of making golf more relevant, fun and welcoming to the whole golf community using modern technology, while at the same time respecting the traditions of the game.

The Golf GameBook app and online services provides all golfers, golf clubs and golf tournaments with a live scoring platform as well as offering a 'tournament manager' feature and instant social media interaction designed specifically for golfers.

The app is free to download on Apple's App Store, Samsung Apps, Google Play and BlackBerry World, and has already achieved considerable success with over 600,000 worldwide downloads from 115 countries, with thousands of users recording their scores on a daily basis.

Commenting on the partnership, Mikko Rantanen, CEO of GameBook Inc said, "Benefitting from IMG's global knowledge and expertise of the industry will enable us to move forward with a product that we believe can change the face of social media interaction in golf. Golf GameBook has enjoyed some early success and we are looking forward to working with IMG to find new ways to grow around the world."

Michael Pask, Senior Vice President, IMG, said, "Technology is playing a bigger role in golf than ever before and we believe that Golf GameBook can become the main social media platform for every type of golfer. Finland is a country leading the way in innovative technology development and the GameBook team have done a fantastic job of launching this unique platform. IMG are excited to be working with GameBook as they grow and we will support them in delivering commercial success based on our assets and experience."

Press release issued on behalf of Golf GameBook, by IMG Golf and Landmark Media International.

About Golf GameBook
Golf GameBook is an award-winning golf scoring app and the fastest growing golf community in the world. With Golf GameBook golf crosses social media. It's a free app available on App Store, Samsung Apps, Google Play and BlackBerry World. GameBook offers a platform for any golfer, golf club or golf tournament organizer to set up live scoring for all types of golf events. Headquartered in Espoo, Finland, GameBook also has an office in Dallas, Texas. GameBook is a registered trademark of GameBook Ltd, Finland.

• The best Consumer Application in Nordic Countries 2012 Award
• The best Innovative Entertainment Mobile Service in Finland 2012 Award
• Connect with your golf buddies to share the fun or trash talk anytime, anyplace
• Keep live scoring for individual or team games from many popular game formats
• Create your own tournament for friends, golf leagues or charity events
• Share your scores, games and photos across social networks

For further details about Golf GameBook visit:
Images for editorial use:

About IMG Golf
IMG Golf is the market leader in the sport with 50 years of experience and nearly 500 staff working in different aspects of the golf business worldwide. This involves talent representation where the business started and IMG now works with over 100 of the best male and female players from over 30 countries. IMG owns, manages and stages more than 50 golf tournaments a year on every continent and on every Tour including Majors and World Golf Championships, along with special events and over 150 VIP golf days a year worldwide. IMG Golf is involved in every aspect of the game offering its partners a 360° fully integrated service and its core businesses include Media (with IMG Media in partnership with the European Tour, the Asian Tour via European Tour Productions and Asian Tour Media) and Golfing World as well as digital and social media, Golf Course Design and Management, Sales and Advisory Services, Corporate and Federation Consulting, Hospitality, Academies, Licensing, Publishing, Speakers, Broadcasters, Bid Consultancy, Corporate and Individual Brand Development. Golf was IMG's first sport and remains at the heart of IMG's global business.

IMG Media Enquiries:
Michele Mair/ Tom Benbow
Golf, IMG UK Ltd
Tel: +44 (0)2082 335300

Golf GameBook Media Enquiries:
John McKenzie/Gary Firkins
Landmark Media International Ltd
Tel: +44 (0)1780 752790

Golf GameBook Enquiries:
Mikko Rantanen, CEO, GameBook Inc.
Tel. USA (561) 306-1777, International +358 500 656565