Golf News for Tuesday, October 8, 2013 | Business

Red Mat Media announces partnership with New England Publishing Group

BOSTON -- Red Mat Media, makers of the leading mobile golf application, Who's Your Caddy (WYC), are pleased to share that New England Publishing Group (NEPG) has partnered with the number-one customized, private label app services for golf courses in the US, available on iTunes and Android smartphones in mid-October.

"New England Publishing Group is excited to bring mobile technology to New England Golf Monthly fans along with our sister brands; Fairways of Life, Golf Fashion Weekly and New England HomeLife. Our application will place golf, fashion, real estate and lifestyle into the hands of our valued subscribers. We are very excited for the launch and the future of our mobile application," says Greg Sampson, Multi-Media Marketing Manager of New England Publishing Group, Inc.

"Red Mat will provide a custom application for iPhone and Android Platforms for NEPG with all current features, including: GPS hole lay-out, distance measurement and par information for all New England courses; video/written caddy tips from club pros; video library; app publicity and direct messaging to golfers; scorecard and historical stats tracking; connectivity in app to current NEPG publication links; Gimmes Prizes awarded by WYC; Weather Conditions, Driving Directions and Direct Dial to Courses for tee-times; and ability to post to Facebook and Twitter. The app will help NEPG grow its reach and marketing exposure for its services ad lifestyle publications. The partnership will allow Red Mat Media to grow its private label golf course mobile app platform and increase exposure for the WYC mobile golf app, as well as ad sales," says Laura Guthrie, Executive Director, Red Mat Media.

Some of the key features and benefits include the ability for course staff to communicate real-time, on and off the course with golfers via the Notifications Feature. Courses are able to promote events, special offers and tournaments. Also, course pros will increase face-to-face communication with their golfers. The course staff benefits from custom analytics and can actually see where their members are playing, as well as be provided with registration and important member information.

FOR MORE INFORMATION ABOUT WHO'S YOUR CADDY PRIVATE LABEL SERVICES:
Please email privatelabel@whosyourcaddy.com or call 801-648-7701

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information: www.redmatmedia.com.

ABOUT WHO'S YOUR CADDY: Golf's most complete mobile app is free to courses and players. Golfers earn Gimmes (free gifts from neighborhood businesses) by using Who's Your Caddy app. Participating courses earn revenue through Who's Your Caddy's unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: www.whosyourcaddy.com. Link directly by visiting http://whosyourcaddy.com or by texting Who's Your Caddy to 88588.

ABOUT NEW ENGLAND PUBLISHING GROUP: For information: https://nepubinc.com

Contact:
Tara Perkins | Marketing and Public Relations | Red Mat Media
tara@redmatmedia.com | 917-865-8665