Golf News for Thursday, October 3, 2013 | Business

Golf Datatech, Yano Research Institute announce strategic alliance

ORLANDO, Fla. -- With the United States and Japan reigning as the world's #1 and #2 golf markets, respectively, a major alliance was announced today between the industry's two leading independent golf research and data firms. Golf Datatech, LLC (www.golfdatatech.com) and Yano Research Institute of Japan have agreed on a joint ongoing working relationship to aggregate consistent and reliable data with powerful insights to propel worldwide golf industry development.

Highlighting the joint efforts of Golf Datatech and Yano Research Institute, the alliance will release a first-of-its-kind "US/Japan Golf Market Report" in January 2014 that will capture and compare the relative size and scope of the combined US and Japan golf markets, and their relationship to the world's golf marketplace. The report will be introduced at a press conference to be held at the 2014 PGA International Merchandise Show in Orlando, FL.

"Both Yano and Golf Datatech have worked hard for many years to establish our independent companies in the golf industry, with a mission to provide reliable data for the industry's sustainable growth," said Golf Datatech's Tom Stine. "The manufacturers, golf course operators, golf retailers and the industry in general rely on us to provide accurate, unbiased data on many of the industry's key drivers. We have great expectations that a cooperative effort joining our combined resources can provide the industry with a reliable look at where it is and where it is going. We estimate that our current combined data encompasses nearly 70% of world golf equipment and apparel sales."

"The Yano Research Institute has established its position in Japan as the source for golf market statistics and overall research reliability," said Takashi Mizukoshi, President, Yano Research Institute Ltd. "Virtually every major golf supplier relies on Yano's data for tracking their sales and marketing efforts in the Japanese marketplace. We look forward to combining our efforts with Golf Datatech to help our clients better understand and track the other global markets."

Adds Stine, "Golf is truly a worldwide sport, with courses being played in over 200 countries. But the emerging markets for golf like China, Southeast Asia, Central Europe and South America have just begun to touch their potential. Further, golf's introduction into the 2016 Olympic Games in Brazil will undoubtedly spark interest in the game worldwide. This global expansion of golf necessitates a need to have solid, consistent data to track growth and progress on all levels, from player participation to golf equipment sales. This will be our mission."

For more information on the Golf Datatech-Yano Research Institute alliance, as well as the 2014 "US/Japan Golf Market Report," please contact Golf Datatech at info@golfdatatech.com or call 888-944-4116.

About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry's golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.

About Yano Research Institute
Founded in 1958 in Tokyo, Japan, YANO Research Institute (www.yanoresearch.com) has been one of the most prominent full fledged market research and consulting firms in the country, with its geographical network increasingly extending to other Asian nations. While conducting roughly 600 single client ad-hoc research studies and publishing more than 200 titles of market reports annually over a broad range of industries, YANO has earned unmatched competence especially in B2B market research based primarily on the solid relationship with critical market players in the business fields in question. Along with other sports related businesses, the golf industry has been one of YANO's most competitive fields of research for decades, delivering market intelligence of highest quality to its clients.

Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700



 
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