Golf News for Wednesday, September 25, 2013 | Courses

Tom Hoch to renovate clubhouse at World Golf Village Resort in St. Augustine, Florida

OKLAHOMA CITY -- Tom Hoch - a pioneer in revenue-based design and turn-key, design-build interior architecture - has been selected by Honours Golf to renovate the Slammer and Squire clubhouse at the World Golf Village Resort in St. Augustine, Florida.

Using its proprietary "revenue-based design model" and tapping its 40,000-square-foot studio, the Hoch team will revitalize the 8,000-square-foot space by designing and building furniture, fixtures and equipment. Using a classic theme rooted in traditional, "Grand Floridian" architecture and design, the remodel includes:

• An architecturally-dramatic new social bar will visually anchor a new, authentic 19th Hole pub experience. The space will be refurnished with bar height gathering tables, and comfortable lounge/dining furniture conveying a comfortable, casual and inspirational "club" feel.

• Addition of a private banquet space / dining room (utilizing the existing square footage) for hosting revenue-bolstering special events and functions.

• Art and accessory enhancements to the clubhouse building upon the rich history and character of legendary Sam Snead and Gene Sarazen. New contemporary art will be brought into the design to reflect namesakes' timeless influence on today's golfer.

• Transformation of the men's and women's locker rooms along with the golf shop.

• Upgrades to the outdoor terrace area delivering a renewed synergy and seamless integration of the interior and exterior food and beverage operations.

"Tom Hoch has an established track record of delivering revenue-driving results and memorable, functional interior spaces," says Bob Barrett, CEO of Honours Golf. "The clubhouse will be well-positioned for the future and continue to serve as a centerpiece of the Slammer and Squire experience."

Opened in 1998, Slammer and Squire was designed by Bobby Weed with heavy consultation from both Snead and Sarazen. Generous fairways mix with contoured greens and ample water hazards, and impressive views of the World Golf Hall of Fame are available throughout the layout. The course hosted the Champions Tour's Liberty Mutual Legends, and numerous other high-profile events and tournaments.

"World Golf Village and Slammer and Squire are cornerstones of the game's past and present," says Tom Hoch, president. "We look forward to carrying on, and building upon, their legacies."

Other recent U.S. and internationally-based Tom Hoch projects include: Camelback Mountain Golf Club, (Carefree, Arizona); The Ritz-Carlton, Dove Mountain (Marana, Arizona); The Members' Golf Club at The Ritz-Carlton, Sarasota (Florida); Farm Links Golf Club (Alabama); Renaissance Golf Club (Massachusetts); TPC Valencia (California); Zavidovo Golf and Lake Resort (Russia); and Tulsa Country Club (Oklahoma); multiple projects with Troon Golf; Apes Hill Club (Barbados); and The Abaco Club (Bahamas).

For more information about Tom Hoch: / (405) 524-0505.

About Tom Hoch | Plan | Design | Build
Founded in 1963 in Oklahoma City by Tom (senior) and Joanne Hoch, Tom Hoch is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a recognized worldwide leader for delivering exceptional results on schedule and within budget. It has created many of the most memorable, engaging and functional spaces in the golf, hospitality and leisure industries, including award-winning, revenue-bolstering projects for leading luxury brands.

Tom Hoch has revolutionized the category via its "revenue-based design" model, a space planning, sizing and mapping process for retail-driven spaces such as golf shops and food- and-beverage operations. The model can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable and can be utilized with any size space in a wide variety of industries (golf, restaurant, hotel, spa, recreational clubs and more).

Superior views, balanced site lines, privacy, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch's delivery of a signature, custom interior space that is the lifestyle centerpiece of clubs and communities. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents. Styles range from classic and neo-classic to contemporary and progressive.

Contracted design work is completed onsite in Tom Hoch's 30,000 square-foot studio, a unique position in the category that leads to increased efficiencies and overall quality. An "American Craftsman" operation, projects are designed and built by highly skilled artisans, carpenters and designers, and installed by an in-house team with minimal outsourcing. Tom Hoch employs "green building" techniques and practices to deliver spaces and products which are environmentally sensitive.

Shane Sharp
Buffalo Communications
(704) 519-8381