Golf News for Tuesday, September 17, 2013 | Business

Belding selects media agency Read the Greens for PR support

SANTA ANA, Calif. -- Belding, an American manufacturer of luxury golf bags and accessories, is pleased to announce that the company has retained golf media agency Read the Greens to create a public relations and publicity campaign.

"The Read the Greens team has established a reputation for effectively and creatively promoting products and brands within the golf industry," commented Belding Managing Director Dan Keogh. "Their industry relationships, golf knowledge, and experience were key reasons they were selected to promote our brand and our new product lines. We're confident they will help Belding optimize its media coverage and consumer awareness."

Belding has been designing and manufacturing high quality, handcrafted, luxury golf bags and a full range of accessories for over 45 years in America. Their distinguished designs are inspired by the pure passion of golf. From its inception, the Belding brand has embraced Jack Perrin's passion and love for the game of golf combined with Illah Perrin's individual and iconic style. This vision and the company's commitment to using the finest materials available have created the Belding legacy.

The Belding public relations program will be executed by Vanessa Price and Tracy Nackel, principals at Read the Greens. The initial campaign will be driven toward the core golf media which also includes a return to the upcoming 2014 PGA Merchandise Show. This area of concentration will serve as a platform for the Belding plan.

"We are thrilled that Belding has selected Read the Greens to promote its luxury golf bags and accessories,"said Vanessa Price. "We look forward to teaming with Belding and growing their brand." Read the Greens has enjoyed over twenty-five years of providing results-driven public relations, marketing, and advertising services to the golf industry. Their reputation amongst the golf media is unsurpassed and their client roster noteworthy.

Unlike many media agencies, Price and Nackel take pride in handling their accounts personally. From strategic planning, to campaign implementation, to weekly conferences, the two employ a hands-on approach.

Belding - Hand Crafted in California
The Belding brand began in Los Angeles California in 1966 when entrepreneur and golfer Jack Perrin and his fashion designer wife Illah founded the Belding brand that designed and manufactured golf bags and accessories in America. With Illah's design sensibilities and Jack's high standards of using only the best materials and expert craftsmanship, the Belding brand of golf and lifestyle related products quickly established itself as a premier American manufacturer to the golf industry.
For over 45 years Belding's commitment to quality manufacturing in America has not wavered and remains steadfast in combining the finest materials with both the style and design that discerning golfers demand.

For more information on Belding, visit the company website at

For Media Information:
Vanessa Price / 714-544-6515

Tracy Nackel / 760-420-1602