Golf News for Friday, September 13, 2013 | Marketing

Edwin Watts Golf debuts 2013 "Think Golf It's Football" Season campaign

FORT WALTON BEACH, Fla. -- In conjunction with the excitement around college football season, Edwin Watts Golf has introduced "Think Golf It's Football" Season, a campaign that enables consumers to enjoy special incentives by showing their team spirit when visiting their local retail location. Golfing football fans will have an opportunity to win an assortment of great prizes and receive exclusive discounts, simply by coming into the store outfitted in their favorite team colors.

The "Think Golf It's Football" Season campaign will kick-off at Edwin Watts Golf locations on Friday, September 13, 2013, and at select locations, customers can play the "Football Squares" game for an opportunity to win an assortment of prizes.

All in-store events, which are free and open to the public, provide golfing consumers with the opportunity to test out the latest product innovations from leading brands, tune-up their game with custom club & ball fitting. In fact, consumers visiting their local EWGS can also take advantage of the new ARC (Advanced Robot Certified) Club Matching System, powered by RoboFit Technology. Edwin Watts Golf store associates will utilize the Company's in-store launch monitor and swing analysis software to conduct custom fitting sessions for golfers of all ages and skill levels. With the proprietary new system, Edwin Watts Golf associates can both "club match and performance fit" golfers with products that best perform to their unique swing characteristics.

The "Think Golf It's Football" Season campaign is set to be rolled-out at select Edwin Watts Golf Shops throughout the country during NCAA football season. For more information on the "Think Golf It's Football" Season campaign, visit

About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (, Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog ( Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America's Golf Club.

Courtney Ennis (
Mastro Communications, Inc. @ 732-469-5700