FAR HILLS, N.J. – Nov. 30, 2004 – Nick Price, a 2003 inductee into the World Golf Hall of Fame and winner of three major championships and more than 40 professional titles worldwide, has been selected to receive the 2005 USGA Bob Jones Award.

Presented annually since 1955, the USGA’s top award is given in recognition of distinguished sportsmanship in golf. The award seeks to recognize a person who emulates Jones’ spirit, his personal qualities and his attitude toward the game and its players. It will be presented on Feb. 5 at the Association’s Annual Meeting in Santa Barbara, Calif.

Now 47, Price was the best player in the game in the 1990s, winning 15 PGA Tour events and another 12 times internationally. His highlight was 1994 when he won six times, including the British Open and PGA Championship, on his way to PGA Tour Player of the Year honors for the second consecutive season. In his overall professional career, he has won 18 times in the United States and 23 times internationally.

Price has been a professional golfer since 1977 and has ranked among the sport’s top-50 money leaders for the last 18 seasons. He has published books on the golf swing, built golf courses, learned to fly his own helicopter and recently started his own golf apparel company. He also is the only golfer to be ranked among the top 50 in the Official World Golf Ranking since its inception in 1986.

More noticeable, however, is the way Price has shown his personal qualities in his daily routine, with a manner befitting the phrase, “It’s nice to be important, but it’s more important to be nice. To receive this award is a great honor for me,” said Price. “I have always respected and admired Bob Jones, not only for the way he played golf, but also because of the way he conducted himself both on and off the golf course. Throughout my career, I have strived to achieve the etiquette and sportsmanship that Bob Jones exemplified.”

In 2002, Price was the first winner of the ASAP Sports/Jim Murray Award from the Golf Writers Association of America for his consistent and thoughtful cooperation and accommodation to the media. Later that year, he received the annual Payne Stewart Award from the PGA Tour for his respect for the game, his professional conduct and his commitment to charities.

“He is as decent and nice to the little old ladies in the parking lot when the TV cameras are nowhere near as he is when he’s attempting to close the deal late on a Sunday afternoon before thick galleries,” wrote veteran golf writer Bob Verdi on the eve of Price’s 2003 induction in to the World Golf Hall of Fame.

“I think the players recognize what a great guy he is,” says Davis Love III of his fellow Tour player. “People always ask who’s the nicest guy on Tour, and Nick Price’s name always comes up.”

Price stood by his long-time friend and caddie, Jeff “Squeeky” Medlin, while he fought a losing battle with leukemia that came to an end in 1997. He shared the spotlight in happier days with Medlin at the 1994 British Open at Turnberry, Scotland, when the two walked arm-in-arm on to the final green to a thunderous ovation before Price two-putted for par and the win.

He supports charities that benefit children within Palm Beach County and his native homelands of South Africa and Zimbabwe, formerly Rhodesia. In addition, he formed the Nick Price Junior Golf Foundation in 1997 to support junior golf development in Zimbabwe, a land of 12 million people that is torn with strife and under a strict one-party rule.

He is committed to bettering the life for those around him, particularly his family. Just last summer when the family -- wife, Sue; Gregory (13), Robyn Frances (11) and Kimberly Rae (8) -- was having a well-earned vacation, Price surprisingly extended the vacation by opting out of the PGA Championship several days before the event.

“Nick is one of those people who has a firm grasp on what’s important,” Sue Price says. “In his soul, he thinks about others. I rarely have seen him become abrupt with anybody. He just wants to give the best of himself in whatever he does.”

A resident in the United States since the early 1980s, he lives in Hobe Sound, Fla., but his roots are in Africa. Born in Durban, South Africa, to English parents, Price was raised by his mother in Zimbabwe. His father died when he was 10 before getting a chance to introduce him to the game of golf. His older brother, Tim, showed him the game, giving him a left-handed 5-iron for his first club.

The two spent countless hours chipping golf balls through their mother’s backyard garden while pretending they were on the best golf layouts and playing for major titles. On his first trip to the United States, as a 17-year-old, Price won the Junior World Championship in San Diego. He turned professional three years later, in 1977, but in between he learned never to take his good fortune for granted.

During that time, he served 18 months in Rhodesia’s Air Force, fighting in a civil war that would end in 1980. “The service taught me that golf is not the be-all and end-all in life and that I am fortunate to do something I love,” Price says.

After winning four times on the European Tour and South African Tour between 1978 and 1982, Price ventured to America where he earned his PGA TOUR card for the 1983 season. Later that summer, he edged Jack Nicklaus to win the World Series of Golf event. Along with the win came a 10-year exemption on TOUR. But there were lean years ahead and a time when he came within a week of running out of money to stay on TOUR.

Price held on, believing that his rebuilt swing would pay dividends. It did, beginning with a win at the 1991 EDS Byron Nelson Championship. He won the 1992 PGA Championship at Bellerive Country Club in St. Louis and then won it again in 1994 at Southern Hills Country Club in Tulsa, Okla. Price’s last win was at the 2002 Bank of America Colonial, a year in which he topped $2 million in earnings for the first time and finished fifth in scoring average.

Price, who has won tournaments in each of the last three decades, sees himself playing into his 50s. He is one of only seven players since 1945 to capture consecutive majors. No matter what the next few years bring, Price has left his mark on the game he loves.

“Like Ben Crenshaw (the 1991 Jones Award winner), he’s a role model that a lot of the players out here need to pay attention to,” says Love. “When I see a young guy who has shot 78 giving a signed ball to a kid who is there with his dad, that’s huge,” says Price. “That’s what golf is all about.”