What has this got to do with the running of a golf course? To put it bluntly, a whole lot! Visual presentation and representation of golf courses used to be about the only way to show-case a golf course and its facilities.
This has all since changed in this, the era of digital communications. Is photography and videos still an important means of projecting a good image? You bet!
The 2013 Asia Pacific Golf Summit (APGS) will focus the spotlight on this topic during this year's conference to be held at the plush five-star Shangri-la Hotel Jakarta, Indonesia on November 5 - 7.
It has secured the services of a world class golf course photographer to discuss how golf clubs can harness the power of visual communications as a powerful marketing and promotions tool. He is Iain Lowe of Iain Lowe Photography from Scotland, a 20-year veteran in this art-form.
"Photography and marketing have, like all things, changed dramatically over the past 20 years. The digital era is upon us and not all of the old ways work the same as they did - things have to be done faster (instant messaging and social media) and with an even greater emphasis on attention grabbing images," explained Lowe.
His address will examine photography and image production in relation to successful marketing. How each, alone, is far weaker than their combined efforts. Lowe will use photography and video and case studies to showcase the need for powerful marketing imagery and the elements that combine to produce strong imagery.
"I will show how a course, club-house and level of service can be made to stand out by drawing on the exciting innovations of the digital era," Lowe pointed out.
In his words, the visual imagery of marketing a golf course today is a whole new ball game. It is dramatic and enthralling and when engaged in the right manner, can do wonders for a golf course.
Come and find out what this wizard of visual communications can do for golf courses that want to promote and attract new members, customers and business. Lowe is a master craftsman and you can have a front row seat to listen to what he has to say.
Book your seat for APGS 2013 NOW. Online Registration is open! Enter the exciting world of visual imagery in golf course marketing!